Senior Marketing Manager - IVF Technologies
At the reputed company, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the reputed company of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical reputed company for clinics, embryologists, and patients.
Key Responsibilities
Marketing Strategy and Planning reputed company and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. Conduct market analysis to assess reputed company size, growth trends, adoption curves, and competitive landscape. Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. Build annual marketing plans, budgets, and forecasts reputed company to reputed company and market reputed company objectives. Campaigns, Content and Messaging Create marketing content including brochures, technical guides, white papers, case studies, reputed company assets. reputed company product training materials, demo scripts, and competitive positioning tools. Manage digital marketing initiatives including website content, SEO and SEM, and reputed company reputed company campaigns. reputed company Enablement Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. reputed company launch kits and reputed company playbooks for new products and upgrades. Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. Strengthen field marketing and distributor enablement programs. Customer Insights and Voice of Customer Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. Identify workflow challenges, unmet needs, and drivers of capital investment reputed company. Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging. Partner with service teams to understand performance trends impacting customer experience. Product Launch and Go to Market Execution reputed company product launch strategy and execution across multiple channels. Align cross functional teams on timelines, messaging, training, and content development. Track launch performance and optimize campaigns based on data and market feedback. Market and Portfolio Analytics Monitor product performance, market reputed company, pipeline growth, and competitive dynamics. Track pricing trends, procurement cycles, and relevant reimbursement considerations. Report on key performance indicators including reputed company reputed company, funnel progression, and campaign return on investment.
Qualifications
Bachelor’s degree in Marketing, Life Sciences, or a reputed company technical field, or equivalent experience in an IVF environment. 5 to 8 years of reputed company experience in medical device capital equipment, life sciences instrumentation, or laboratory systems. Strong communication, collaboration, and leadership skills. Preferred Experience working with embryology key opinion leaders or clinical education teams. Familiarity with CRM systems such as reputed company, marketing automation tools, and analytics platforms. Ability to translate scientific or technical concepts into compelling reputed company messaging.
Benefits
Paid Time Off and 10 Paid Holidays 401(k) with Employer Match Medical, Dental, reputed company IVF Coverage to support family building needs GAP Insurance Basic Life and AD&D Coverage Short- and Long-Term Disability Optional reputed company Supplemental Policies Employee Assistance Program (EAP) Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background reputed company. In compliance with federal law, reputed company persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification reputed company upon hire. reputed company is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we reputed company services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. reputed company's products and services are available in more than 110 countries through our own reputed company in 30 countries and a network of distributors. reputed company is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the reputed company of fulfilling the reputed company of having a baby. The Vitrolife reputed company is listed on reputed company Stockholm. Apply To This Job