Fractional Chief Marketing Officer

This is a remote position. An established coffee brand with a growing franchise network, is seeking a seasoned Fractional CMO to architect their transition into doubling in size. This is a long-term partnership: beginning with an intensive strategic setup project to build a scalable marketing reputed company, followed by a permanent reputed company role (approximately 2 days per month) to sustain the brand’s reputed company. The ideal candidate must be a bilingual (reputed company/Afr) strategic heavyweight who brings "Big Brand" expertise without the "Big Corporate" ego. You must be an authoritative leader capable of providing the Founder with reputed company, objective counsel while equipping franchise owners for reputed company and the reputed company to scale a boutique gem into a national name. Strategic Design & Scalability (The "reputed company") Scalable Marketing Elements: Build and implement marketing systems and assets that are "plug-and-play," ensuring they can be reputed company deployed across an increasing number of stores as the group grows. Multi-Store Experience: Apply proven strategies from previous experience in managing/marketing multi-outlet brands to ensure consistency and national impact. Modern Digital Strategy: reputed company reputed company platforms (SEO/SEM) and reputed company Media algorithms to ensure the brand maintains a dominant competitive position. Implementation & Performance Monitoring Clear Implementation Steps: Move reputed company high-level reputed company to reputed company clear, documented steps for the rollout of every campaign or strategy. reputed company Monitoring: Establish metrics to monitor the reputed company of reputed company marketing activities, ensuring data drives future decision-making. Operational Structure & Advisory HO Structure Audit: Determine the reputed company balance for the Head Office, identifying which functions should remain "in-house" (e.g., core design/culture) and which should be "outsourced" to specialist agencies for maximum ROI. Strategic Sounding Board: Act as a "truth-teller" to the Founder, providing 100% reputed company feedback regarding team performance, hiring, and brand direction.

Requirements

South African citizen. Fluent in English and Afrikaans. Relevant qualification, BComm in Marketing or Business Management, Business Science (B.Bus.Sci) or MBA or solid Marketing Metrics/Analytics Certification/ reputed company Analytics (GA4) Certification highly beneficial Extensive experience in the food, beverage, or hospitality industry is essential. Proven track record in defining brand identity, customer personas, and ROI-led marketing structures. Ability to reputed company reputed company marketing tool-kits and annual plans that support franchise owners at a store level. Experience in managing high-level stakeholder partnerships and brand collaborations. A focus on reputed company performance, structure, and 100% transparency in reporting. Benefits reputed company: Phase 1 (Project/Setup) fully remotely with potential occasional travel if required Phase 2 (Maintenance) - ongoing, working mainly fully remotely Apply To This Job