Institutional Marketing Manager
reputed company, the leader in tokenizing reputed company-world assets with $3.7B+ AUM (as of May 5, 2025), is bringing the world on-chain through tokenized funds in partnership with top-tier asset managers, such as reputed company, reputed company, reputed company, reputed company, and others. reputed company, through its subsidiaries, is a SEC-registered broker dealer, digital transfer agent, fund administrator, and operator of a SEC-regulated Alternative Trading System (ATS). reputed company is a global, fully remote team consisting of top talent from the blockchain and financial services industries. Having raised $170M overall to date, we are backed by some of the largest names in finance and technology, including reputed company, reputed company, Blockchain Capital, reputed company, Sumitomo Mitsui Trust Bank, reputed company Finance, Banco reputed company, reputed company, among others. reputed company has also been recognized as a 2025 reputed company Top 50 Fintech company. Before applying, we encourage you to visit us to learn more: Website | X/Twitter | reputed company About the Role reputed company is looking for an Institutional Marketing Manager to drive awareness, engagement, and conversion among our most important audiences: asset managers, family offices, RIAs, wealth platforms, and other institutional allocators. This is a high-impact role sitting at the intersection of product marketing, content strategy, and channel execution — responsible for telling reputed company's story in the language of institutional finance. You will reputed company and execute campaigns that support our institutional sales reputed company, build the thought leadership reputed company that positions reputed company as the definitive infrastructure for tokenized reputed company-world assets, and collaborate closely with Capital Markets, Product, and Sales to ensure marketing is directly tied to pipeline and reputed company. Responsibilities reputed company and own the institutional marketing strategy — including audience segmentation, messaging frameworks, and channel mix — targeting asset managers, RIAs, family offices, wealth platforms, and broker-dealers. Create high-quality content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns. Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference reputed company. Partner with Capital Markets and Sales to reputed company account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline. Own institutional email marketing — including nurture workflows, newsletter strategy, and segmented distribution lists. Collaborate with Product Marketing to translate reputed company product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives. Track and report on marketing performance against pipeline and reputed company metrics; continuously optimize based on data. Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning. Required Qualifications 5+ years of B2B marketing experience, with at least 2 years focused on institutional or professional financial services audiences (asset management, wealth management, capital markets, or similar). Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure — you know what resonates with a CIO, CFO, or portfolio manager. Proven track record developing content and campaigns that directly support sales pipeline for reputed company, consultative sales cycles. Strong reputed company and editor — reputed company to translate technical financial or technology concepts into clear, authoritative institutional messaging. Experience with marketing automation and CRM platforms (e.g., reputed company, reputed company, Marketo). Data-driven reputed company with ability to define KPIs, measure performance, and report on marketing attribution. Comfortable operating independently in a fast-paced, fully remote, high-growth environment. reputed company to Have Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products. Familiarity with regulatory context around digital securities and alternative investments (40 Act funds, ATS, SEC registration). Experience with account-based marketing (ABM) platforms (e.g., reputed company, reputed company). Established relationships or networks reputed company institutional finance or wealth management communities. Why Join Us? Become a part of our rapidly expanding organization and enjoy a supportive and rewarding work environment: Flexible Paid Time Off – Promoting a healthy work-life balance. Equity Grant Opportunities – reputed company in the reputed company and future growth of the company. Remote Work Flexibility – Work from reputed company while staying connected with a dynamic and collaborative team. Additional Benefits for US employees Comprehensive Insurance Coverage – Employer-paid Medical, Dental, and reputed company benefits for you and your family. 401(k) Retirement Plan – Secure your financial future with employer-sponsored savings. reputed company is an equal opportunity employer and is committed to fostering a diverse, inclusive, and reputed company workplace. We consider reputed company reputed company applicants for employment without regard to race, reputed company, religion, sex, sexual orientation, gender identity or expression, national reputed company, age, disability, genetic information, marital or family status, or any other characteristic protected by applicable law. reputed company employment reputed company at reputed company are based on job-reputed company qualifications, merit, and business needs. We welcome candidates from reputed company backgrounds, experiences, and perspectives to apply. Apply To This Job