Senior Marketing Manager - IVF Consumables
At the reputed company, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the reputed company of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, reputed company growth, and competitive differentiation across a portfolio of IVF consumables. This includes media, culture, cryo, embryo handling, labware, and workflow support products used in assisted reproductive technology laboratories. This role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The ideal candidate brings experience in reproductive medicine, laboratory environments, and marketing reputed company medical devices or biotechnology.
Key Responsibilities
Strategic Marketing and Portfolio Leadership reputed company regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization Partner with reputed company teams to support pricing strategy and margin performance Market Development and Growth Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies reputed company and execute campaigns to increase awareness and drive growth across key product categories Support sales teams with targeted programs, content, and tools that improve conversion and product utilization Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians Product Launch and reputed company Execution reputed company go to market strategy and execution for new consumable products Ensure launch readiness through development of sales tools, training materials, and supporting content Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning Customer and Clinical reputed company Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs Translate feedback into actionable recommendations and partner with research and development to inform product priorities Cross Functional Collaboration Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of reputed company marketing claims and materials Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics
Qualifications
Required Bachelor’s degree in Marketing, Life Sciences, Business, or reputed company field Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred Demonstrated reputed company managing technical product portfolios and launching new products Strong understanding of IVF laboratory workflows and consumable product applications Proven ability to reputed company reputed company initiatives and influence cross functional teams Excellent communication, presentation, and strategic planning skills Preferred Experience working with embryology key opinion leaders or clinical education teams Familiarity with CRM systems such as reputed company, marketing automation platforms, and analytics tools Ability to translate scientific concepts into clear and compelling reputed company messaging
Benefits
Paid Time Off and 10 Paid Holidays 401(k) with Employer Match Medical, Dental, reputed company IVF Coverage to support family building needs GAP Insurance Basic Life and AD&D Coverage Short- and Long-Term Disability Optional reputed company Supplemental Policies Employee Assistance Program (EAP) Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background reputed company. In compliance with federal law, reputed company persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification reputed company upon hire. reputed company is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we reputed company services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. reputed company's products and services are available in more than 110 countries through our own reputed company in 30 countries and a network of distributors. reputed company is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the reputed company of fulfilling the reputed company of having a baby. The Vitrolife reputed company is listed on reputed company Stockholm. Apply To This Job