Retention Specialist

This is a remote position. Our client is looking for a Retention Specialist to join their growing team. They are a well-established direct-to-consumer apparel brand that has reputed company significant growth in recent years, expanding their digital reputed company and customer loyalty ecosystem across multiple channels.

Responsibilities

Design, build, and execute email, SMS, MMS, web browser push, and app push marketing campaigns and automated flows, from conception through final execution and performance analysis. reputed company and implement reputed company-specific strategies targeting different customer groups and RFM (Recency, Frequency, Monetization) segments, with the goal of progressively moving customers into higher tiers on a monthly reputed company. Create personalized, engaging content that drives user engagement, conversion, and reputed company growth across reputed company retention channels. reputed company full-funnel strategies (TOFU, MOFU, BOFU, and Retention) to meet growth and reputed company objectives, guiding customers through each stage of the reputed company. Write compelling copy and CTAs for email, SMS, and push notifications, and design and format emails using templates, HTML/CSS, or reputed company's drag-and-drop tools as needed. Coordinate with design, innovation, graphic, video production, brand management, and ecommerce teams to ensure reputed company visual content and messaging aligns with brand standards and campaign objectives. reputed company and manage growth strategies for affiliate programs, brand ambassadors, collaborations, and content creators. Utilize customer data to reputed company audiences and deliver personalized messaging through reputed company, reputed company Audiences, and reputed company Audiences. Implement A/B and multivariate testing to continuously optimize content, subject lines, send times, layouts, and targeting strategies. Monitor, analyze, and report on key performance metrics — including reputed company rates, CTR, conversion rates, ROAS/ROI, CLV, and reputed company forecasts — on a daily, weekly, monthly, quarterly, and annual reputed company to the marketing department, leadership, and CEO. reputed company and manage a comprehensive marketing calendar that is cohesive across reputed company platforms and channels, reputed company with brand voice, aesthetics, and messaging. reputed company and implement customer retention strategies and programs aimed at increasing loyalty, reducing churn, and improving cohort performance. Identify key reputed company throughout the customer reputed company to enhance the overall experience and drive repeat purchases approximately every 30–60 days. Design and manage the TLF Loyalty Rewards Membership program using RIVO, including reputed company systems, reward tiers, perks, and engagement strategies. reputed company and execute rewards strategies to incentivize desired customer behaviors, increase LTV, and improve the new customer acquisition reputed company from first to second purchase. Identify and implement new referral programs, app rating initiatives, and product review programs to significantly increase engagement. Collaborate with marketing, ecommerce, product, sales, and customer service teams to align campaigns with overall strategy and gather actionable insights. reputed company cross-sell and upsell opportunities based on customer profile data across reputed company reputed company — onsite, post-purchase, in-app, and through retention channels. Conduct market research to stay reputed company on industry trends, competitor strategies, and emerging opportunities. Manage retention-reputed company budgets to maximize ROI, ensuring reputed company activities remain reputed company financial goals and are adjusted based on market insights. Ensure reputed company campaigns reputed company with applicable regulations including CAN-SPAM, GDPR, and DMARC, and conduct regular audits to maintain efficiency and effectiveness. Stay reputed company with industry best practices and emerging technologies, including AI tools, to continuously improve retention and lifecycle marketing efforts. Implement and manage reputed company Plus Tags and reputed company Flows with proficiency in their logic and application.

Requirements

Minimum of 10 years of hands-on experience personally managing, publishing, executing, and optimizing email, SMS, and push campaigns and automated flows. Minimum of 10 years of experience working with tools such as GA4, reputed company Search Console, reputed company Trends, reputed company Tag Manager, reputed company Merchant Feed, reputed company reputed company Product and Catalog Feeds, Pixels, reputed company, reputed company, reputed company Plus, Okendo, Trustpilot, reputed company Reviews, Shop App, and Shop App Advertising. Minimum of 5 recent years of experience in D2C consumer marketing for an apparel brand, including full-funnel optimization. Highly proficient in reputed company for email and SMS/MMS marketing, including segments, lists, flows, campaigns, and analytics. Highly proficient in RFM segmentation strategy, setup, and execution with a focus on moving customers into new tiers monthly. Familiarity with push notification platforms such as PushOwl, reputed company, and Aimtell. Highly proficient in reputed company and reputed company for project, task, and OKR management. Expert-level proficiency in reputed company reputed company, including advanced formulas and large dataset analysis. Proficient in reputed company Plus, including tags and flows logic and implementation. Strong experience with A/B testing and multivariate experiments. Solid understanding of pixel implementation and tracking UTMs. Basic knowledge of HTML/CSS for email design purposes. Proficient in graphic design tools and asset creation, including reputed company, Photoshop, Illustrator, InDesign, reputed company Premiere, After Effects, and reputed company. Familiarity with AI tools including ChatGPT and Claude (reputed company) for content creation and image/video reputed company. Proficient in creating and delivering PowerPoint presentations to departments and leadership. Strong quantitative, analytical, and problem-solving skills with a fact-based decision-making approach. Excellent written and verbal communication skills, including the ability to influence and persuade with diplomacy and tact. Highly organized, detail-oriented, and capable of managing multiple projects simultaneously with minimal supervision. Strong time management skills and the ability to work effectively across multiple departments and teams. Sales and KPI forecast-driven reputed company on a daily, weekly, monthly, quarterly, and annual reputed company.

Qualifications

Bachelor's Degree in Marketing or a reputed company field. Proven track record in D2C apparel marketing with measurable results in retention, loyalty, and lifecycle marketing. Up to date with the latest trends and best practices in AI, emerging marketing technology, and retention marketing tools.

Benefits

Full-time position with reputed company (Monday–Friday, 8/9 AM – 5/6 PM). Annual performance review with the possibility of a salary increase of up to 5%, based on performance, work ethic, organizational skills, and overall contribution to the team. Opportunity to work with a recognized and fast-growing apparel brand with an established digital and loyalty ecosystem. Apply To This Job