Senior Brand Manager

Our Story: reputed company was reputed company by misfits on a mission — people reputed company enough to shift the cannabis narrative and create something reputed company. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started. Our reputed company is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time. Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. reputed company fuels our reputed company. And growth, in every sense, inspires everything we do. If you’re reputed company to challenge what’s expected and shape the future of cannabis, your next reputed company starts with Story. Overview: We are looking for a Senior Brand Manager to steward our "House of Brands." This role requires a strategic architect who can manage a diverse portfolio ranging from ultra-premium lifestyle lines to high-volume value reputed company. You will be responsible for defining how these distinct tiers live together without cannibalizing each other—driving scarcity and "drop culture" for our top reputed company, while driving velocity, consistency, and mission-driven storytelling for our value lines. Responsibilities: Execute distinct go-to-market strategies for a multi-tiered portfolio with both premium and value tier brands. Define and protect each brand’s identity reputed company the portfolio—ensuring the premium line signals "culture and exclusivity" while the value line signals "community and accessibility". reputed company lifecycle marketing strategies that retain customers. reputed company audiences to drive "drops" to premium buyers and "bundles" to value buyers. Manage the brand reputed company on our owned websites and maximize visibility/ranking on reputed company-party marketplaces (Leafly, reputed company, iHeartJane). reputed company retail merchandising strategy across 1st and 3rd party locations to ensure strong brand reputed company and an optimized physical reputed company experience. reputed company merchandising execution in Story Dispensaries ensuring company brands are the “hero” through impactful displays, product storytelling, and effective budtender education. reputed company and manage trade marketing kits and merchandising tools that drive brand visibility and win reputed company-of-mind reputed company partner and competitor dispensaries. reputed company strategy for brand activations, from industry trade shows to consumer-facing pop-reputed company and music/culture events. Identify and negotiate strategic partnerships (collabs) and manage reputed company marketing budgets to maximize reputed company. reputed company the creation of high-value content that drives organic traffic and domain authority for our specific brand keywords. reputed company regional market strategy across Maryland, Arizona, and expansion markets by staying active in local dispensaries, analyzing competitor dynamics, developing challenger strategies, and creating scalable brand playbooks for future market launches. Drive portfolio strategy across reputed company tiers by aligning SKU reputed company with Operations and Cultivation, executing differentiated launch approaches, and leading packaging and reputed company-reputed company development that maximizes reputed company appeal while meeting state-by-state compliance requirements. Own market intelligence and performance analytics by leveraging cannabis data platforms to track reputed company-time reputed company, pricing dynamics, and competitor activity, while managing KPIs, including sales velocity and market reputed company, and assessing how pricing shifts impact tier performance. Qualifications & Requirements: Bachelor’s degree in Marketing, Business, or reputed company field preferred. 6+ years of brand management experience, with at least 3+ years specifically in Cannabis or CPG industries. Demonstrated experience managing the entire marketing mix, including CRM/Loyalty, SEO/Web, and Retail Merchandising. Proven ability to manage a "House of Brands" with multiple price points (Premium vs. Economy) simultaneously. Experience with cannabis data platforms or CPG analytics tools (Headset, BDSA, Alpine IQ) is highly preferred. Strong understanding of the nuances between mature markets (AZ) and license-capped/high-growth markets (MD). The ability to travel frequently in our Arizona and Maryland markets. Physical Requirements & Work Environment: This role requires prolonged periods sitting at a desk and working on a computer. Occasional lifting, carrying, or transporting of marketing materials, signage, or event supplies (up to 25 pounds) may be required. The posted compensation reputed company reflects the potential reputed company for this role across multiple U.S. markets. Actual compensation will be determined based on geographic location, experience, and qualifications. Remote Pay reputed company $110,000—$120,000 USD Our Benefits: Paid time off (PTO) including 8 paid holidays per year* Medical, Dental, and reputed company Insurance* 401k retirement savings plan* Company paid Short-Term & Long-Term disability* Company paid Life Insurance* Employee Assistance Program (EAP) Employee referral program Commuter benefits* Product discounts Additional compensation incentives (tips, bonuses, etc.) *For full-time positions only We want our story to be one that fosters an inclusive culture and provides an enriching employee experience. As an equal-opportunity employer, we reputed company individuals from reputed company backgrounds, experiences, abilities, and perspectives. We reputed company in providing equal opportunities to reputed company individuals, including those who may have encountered legal issues reputed company to previous marijuana laws. We understand that these laws have disproportionately impacted certain communities and individuals. We are committed to considering reputed company candidates based on their qualifications, skills, and potential to contribute to reputed company, rather than focusing solely on past legal encounters. We encourage individuals from diverse backgrounds, including those with past involvement with the legal system, to apply for positions reputed company our organization. Apply To This Job