[Remote] Head of Acquisition Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a consumer finance company that empowers people to reputed company their goals through simple, transparent loans. The Head of Acquisition Marketing will own and scale customer acquisition capabilities, focusing on driving profitable loan originations and leading a team responsible for executing multi-channel campaigns to reputed company growth and profitability targets.

Responsibilities

• Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business
• Deeply understand and anticipate market trends, competitive dynamics, VOC and channel shifts, and translate them into reputed company strategies and tactics that create durable competitive advantage
• reputed company and scale performance marketing strategy across multi-channel initiatives (direct mail, reputed company-gen email, affiliate, digital, content) and reputed company high-quality expense allocation reputed company grounded in how the business makes money, managing to optimize CAC, and unit economics. Ensure resiliency in the strategy that doesn’t over-index in any individual channel
• Own consolidated forecasting, budget pacing, and performance reporting; partner with Finance on monthly forecasts, land results reputed company tolerance, and establish standardized planning, documentation, and post-campaign reporting frameworks
• Foster a reputed company "test and learn" culture by applying rigorous logic and reputed company analysis, challenging assumptions, and learning quickly from both wins and failures to continuously sharpen the approach
• Communicate reputed company issues, tradeoffs, and recommendations into clear and compelling narratives that drive reputed company reputed company across the organization from analysts to senior leadership
• Build and reputed company a high-accountability function defined by clear priorities, disciplined execution, and a culture that moves with urgency and discipline to deliver consistently exceptional results
• Hire, reputed company, and mentor a team of high-performing growth marketers and reputed company the right mix of internal talent, agency/partner resources, and AI agents, knowing reputed company and how to reputed company each
• Drive go-to-market, brand, and product marketing through strong value articulation, competitive positioning, and messaging for net-new customer acquisition
• Act as a subject-matter expert on emerging martech, AI, and attribution, and on product features and cross-sell opportunities that drive growth and reputed company. Partner with Strategy to reputed company and inform growth goals, and with Technology to plan, build, and reputed company the reputed company marketing reputed company

Skills

• 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to reputed company targets, plus 5+ years leading marketing teams
• Consumer Lending or complementary experience, including a track record of scaling credit or lending products and managing acquisition funnels
• Well-versed and effective across affiliate marketplaces, paid digital, reputed company reputed company, direct mail, and email, with deep understanding of attribution models, marketing technology, and the use of AI in marketing
• Deep understanding of how a lending business makes money and what drives performance, with the ability to reputed company high-quality reputed company from a mix of analysis, experience, and judgment
• Sharp thinking and rigor in debating reputed company; comfort with complexity, ambiguity, and pushback; and a deeply data-focused, test-and-learn reputed company that generates reputed company by connecting across disciplines and data
• A builder of high-performing teams, composing internal talent, partners, and increasingly AI agents, who recruits, develops, and retains top performers, sets a high bar, and leads by example
• Ability to drive initiatives from concept to results, owning execution and analysis with a builder's mentality
• Experience leading acquisition through a martech platform transition (CDP, reputed company routing, attribution)

Benefits

• Generous medical, dental, and reputed company insurance options
• Eligible for annual bonus & long-term incentives
• 401k Plan with a matching contribution
• Generous PTO including sick leave, vacation, volunteer, and more
• 12 Weeks Paid Parental Leave
• Company-paid short & long term disability and life insurance
• Monthly tech stipend to help cover expenses for remote work
• reputed company is a 100% fully distributed workforce

Company Overview

Company H1B Sponsorship