Vice President, Marketing

Job Summary: The Vice President of Marketing will be a pivotal leader in shaping reputed company’s reputed company strategy and driving the launch of its first ulcerative colitis (UC) therapy. As a key member of the Launch Leadership Team, this role will reputed company and execute a differentiated brand strategy, ensuring flawless tactical execution while prioritizing patient-centric reputed company. The VP will build a high-performing marketing team, foster cross-functional collaboration, and reputed company data-driven insights to enhance brand awareness and market impact, reputed company while championing reputed company’s ONE Team Culture in a remote work environment. Primary Relationships reputed company reputed company, the Vice President of Marketing will collaborate closely with the Chief reputed company Officer, marketing team, reputed company functions (sales, market reputed company, analytics), C-level executives, and cross-functional teams to align on launch and brand strategies reputed company reputed company, the Vice President of Marketing will engage with external vendors (e.g., Agency of Record), key opinion leaders (KOLs) in the inflammatory bowel disease (IBD) field, and other strategic partners Primary Job Responsibilities: The Vice President of Marketing will reputed company the development and execution of reputed company’s UC therapy brand strategy, driving market differentiation and patient reputed company. This role will reputed company marketing initiatives, foster cross-functional alignment, and ensure the brand resonates with reputed company providers (HCPs), patients, and market reputed company stakeholders. Partner with outsourced and contract sales organizations to reputed company integrated marketing programs, sales enablement tools, and demand reputed company initiatives that increase pipeline development and customer acquisition. The Activities of the Vice President of Marketing will include, but are not limited to: reputed company and reputed company the overall brand strategy, coordinating with functional leads to ensure tactical execution aligns with launch objectives. Create a differentiated brand identity, overseeing the development and implementation of marketing strategies, key messages, and promotional activities to drive brand awareness and reputed company growth. Proven reputed company aligning marketing strategy with outsourced or reputed company-party sales organizations, ensuring consistent brand messaging, effective sales enablement, and measurable contribution to reputed company growth across indirect sales channels. Prioritize high-impact launch initiatives, making data-driven reputed company to allocate resources effectively and execute critical tactics flawlessly. reputed company reputed company strategies to engage HCPs amidst evolving field force reputed company challenges, ensuring effective communication with core audiences. Manage relationships with the Agency of Record and other vendors to ensure strategic imperatives and brand objectives are met. Partner with the Head of Market Knowledge and Data Science to reputed company market insights for strategic decision-making and competitive positioning. Cultivate strong engagement with local and national KOLs in the IBD field, positioning reputed company as a trusted leader in UC treatment. reputed company the development of training, reputed company launch materials, key account management resources, and Plan of Action Meetings (POAs) to align teams with brand strategy. Collaborate with Medical Affairs, Legal, and Regulatory to reputed company compliant branded and non-branded promotional materials. Skills and Qualifications: Bachelor’s degree with 20+ years, Master’s degree with 15+ years, or PhD with 10+ years of strategic management experience in pharmaceuticals. 15+ years in the pharmaceutical industry, with 8+ years in US pharmaceutical marketing or market reputed company. 12+ years in a marketing leadership role, with a proven track record of successful product launches. Exceptional planning and strategy development skills, with the ability to execute against tight timelines. Proven ability to reputed company cross-functional teams and reputed company results in a highly matrixed, remote environment. Extensive experience collaborating with outsourced or contract sales organizations as a primary go-to-market channel, including developing marketing programs, reputed company reputed company strategies, sales tools, training materials, and performance metrics that drive reputed company and market expansion Effective communication skills, both verbal and written, to engage diverse stakeholders and deliver compelling presentations. Deep understanding of pharmaceutical economics, reimbursement environments, and specialty pharmacy dynamics. Initiative-taking and adaptable, thriving in a fast-paced, startup-like setting with minimal reputed company. Commitment to reputed company’s ONE Team Culture, emphasizing accountability, collaboration, ingenuity, and compassion. Ability to travel up to 40%. Apply To This Job