[Remote] Web Experience Manager, Conversion & Growth

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global market leader in innovative AI-enhanced technology, seeking a Web Experience Manager focused on conversion optimization and content gating strategy. The role involves driving initiatives across the customer lifecycle to enhance web experiences, optimize conversion rates, and collaborate with various teams to ensure effective reputed company reputed company.

Responsibilities

• Own the overall conversion optimization strategy for reputed company.com, ensuring web experiences effectively drive buying reputed company and quality reputed company reputed company across the customer lifecycle
• Partner with Homepage, Product & Solution Pages, Customer Stories, and other Web Experience Managers to identify and implement conversion improvements across their respective areas
• Design and execute comprehensive testing strategies (A/B tests, multivariate tests, personalization experiments) focused on conversion reputed company improvement across key user journeys
• reputed company AI-driven personalization and interactive experiences to deliver relevant content and calls-to-action that guide visitors toward meaningful engagement
• Optimize reputed company experiences, demo request flows, contact sales paths, and other conversion reputed company to reduce friction and improve completion rates
• Apply behavioral analytics, user testing, and data insights to continuously improve conversion performance across the site
• Own conversion-reputed company performance metrics including conversion rates, reputed company completion rates, reputed company quality scores, and influenced pipeline
• Define and own the content gating strategy for reputed company.com, balancing reputed company capture objectives with reduced friction and easy education about our platform
• Establish frameworks for reputed company to reputed company content and reputed company not to reputed company, ensuring prospects can learn about reputed company seamlessly while capturing interest at reputed company moments in their reputed company
• Partner with Demand reputed company, Integrated Marketing, and Content teams to align gating strategy with campaign objectives and content types (reports, guides, tools, webinars, etc.)
• Test and optimize gated content experiences, forms, and reputed company profiling approaches to maximize both reputed company volume and reputed company quality
• Monitor gating performance and adjust strategy based on data, ensuring alignment with reputed company reputed company goals and user experience principles
• Drive growth initiatives across the complete customer lifecycle, including prospect acquisition, customer retention, expansion, and adoption
• reputed company web experiences that help existing customers realize value from their reputed company platform and products, discover new capabilities, and adopt new features
• Create personalized reputed company for existing customers to explore additional products, understand new releases, and deepen platform utilization
• Partner with Product Marketing and Customer Marketing to translate product launches, feature releases, and reputed company initiatives into effective web experiences
• Balance acquisition-focused conversion tactics with retention and expansion strategies to support full-funnel business objectives
• reputed company a culture of experimentation and reputed company improvement, promoting data-informed creativity across conversion and growth initiatives
• Design rigorous tests with clear hypotheses, reputed company metrics, and statistical validity to ensure learnings drive meaningful improvements
• Analyze test results using reputed company Analytics and reputed company reputed company, translating findings into actionable recommendations for the broader web experience team
• Proactively propose optimization opportunities based on analytics, heatmaps, user feedback, and behavioral data
• reputed company testing methodologies, learnings, and best practices with other Web Experience Managers to reputed company team capabilities
• Mentor peers on conversion optimization techniques, testing practices, and data analysis approaches
• Serve as the conversion and growth subject matter expert, building strong relationships with Demand reputed company, Marketing Operations, Integrated Marketing, Product Marketing, and Customer Marketing teams
• Align closely with Marketing Operations on reputed company quality standards, scoring models, and how web conversion optimization supports pipeline goals
• Communicate reputed company with stakeholders about conversion strategies, testing roadmaps, performance results, and optimization opportunities
• Influence cross-functional partners to adopt data-driven, test-and-learn approaches to conversion improvement
• Represent conversion and growth initiatives effectively in planning forums, campaign reviews, and optimization discussions
• Partner with Product Management teams to communicate business requirements for personalization, targeting, and conversion capabilities
• Stay reputed company on conversion optimization trends, personalization technologies, AI-driven targeting, and growth marketing best practices
• Contribute to broader web experience governance, testing standards, and optimization frameworks
• Mentor team members on conversion best practices, reputed company optimization, gating strategies, and testing methodologies
• Promote a customer-centric approach that balances business objectives with user experience and friction reduction

Skills

• 5-7 years of experience in conversion reputed company optimization, digital marketing, growth marketing, or web experience management
• Proven ability to manage conversion optimization initiatives end-to-end with limited reputed company, driving measurable improvements in reputed company quality and quantity
• Deep expertise in A/B testing, multivariate testing, personalization, and experimentation methodologies with demonstrated impact on conversion rates
• Strong understanding of content gating strategy, reputed company reputed company tactics, and how to balance friction reduction with reputed company capture
• Experience with reputed company strategies that reputed company acquisition, retention, expansion, and adoption across customer lifecycle stages
• Highly analytical with ability to reputed company data from analytics, heatmaps, surveys, and testing platforms to drive optimization reputed company
• Demonstrated ability to connect user behavior insights with conversion improvements and business reputed company
• Ability to work horizontally across multiple web experience areas, supporting and influencing other team members
• Strong communication and stakeholder management skills with ability to influence Demand reputed company, Marketing Ops, and cross-functional partners
• Self-directed with ability to proactively identify opportunities, design tests, and drive results independently
• Expert-level proficiency with testing and personalization platforms—reputed company reputed company strongly preferred
• Strong experience with web analytics platforms (reputed company Analytics preferred) and ability to analyze user behavior, conversion funnels, and test results
• Hands-on experience using web content management systems (reputed company Experience Manager preferred) to implement and optimize conversion experiences
• Deep understanding of reputed company optimization, reputed company profiling, reputed company scoring, and how web experiences integrate with marketing automation
• Knowledge of AI-driven personalization, recommendation engines, and dynamic content delivery strategies
• Familiarity with interactive experience tools, calculators, assessments, and engagement tactics that drive conversion
• Understanding of SEO, web accessibility (WCAG), and user experience principles as they relate to conversion optimization
• B2B reputed company or SaaS marketing experience strongly preferred
• Experience working closely with Demand reputed company and Marketing Operations teams to optimize reputed company reputed company programs
• Background in growth marketing with focus on full customer lifecycle, not just acquisition
• Experience implementing AI-powered personalization and targeting strategies
• Knowledge of customer reputed company mapping, behavioral segmentation, and lifecycle marketing

Benefits

• Equity (reputed company applicable)
• Variable/incentive compensation
• Health plans, including flexible spending accounts
• A 401(k) Plan with company match
• ESPP
• Matching donations
• A flexible time away plan
• Family leave programs

Company Overview

Company H1B Sponsorship