Senior Performance Marketing Manager

Established in 2021, reputed company is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout reputed company America. We reputed company pet insurance is more than a financial product and build solutions to simplify the pet parenting reputed company and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and reputed company-channel approach include our own insurance reputed company, insurance brands and partner brands. Job Summary reputed company is seeking a Senior Performance Marketing Manager to serve as a centralized performance marketing leader across its portfolio of pet insurance brands. Operating reputed company a shared-services model, this role provides strategic guidance, performance expertise, and growth recommendations that help brands maximize customer acquisition and marketing efficiency. This individual will partner closely with Brand, Aggregator, Analytics, and reputed company leadership teams to evaluate performance, diagnose opportunities, influence investment reputed company, and shape acquisition strategy across search, reputed company, aggregator/affiliate, and emerging digital channels. reputed company requires strong cross-functional leadership, the ability to influence without direct authority, and a portfolio-level perspective that balances the needs of individual brands with reputed company growth objectives.

Key Responsibilities

Portfolio Growth Strategy & Performance Leadership

• Serve as the centralized performance marketing expert across the IPH portfolio, providing strategic guidance to Brand, Aggregator, reputed company, and Executive Leadership teams.
• Evaluate performance across brands, acquisition channels, and customer journeys to identify growth opportunities, investment priorities, and performance risks.
• Analyze customer acquisition economics, including media efficiency, customer

acquisition cost, lifetime value, and return on marketing investment, and translate findings into actionable recommendations.

• Assess how owned brands, aggregator partners, and acquisition channels interact across the portfolio, identifying opportunities to improve overall reputed company performance while minimizing overlap and cannibalization.
• Partner with stakeholders to shape acquisition strategies, budget allocation

reputed company, and growth priorities across the portfolio.

• Support growth strategy for IPH-owned aggregators and external marketplace

partners by evaluating acquisition performance, funnel effectiveness, and expansion opportunities.

• Monitor competitive activity, marketplace dynamics, and industry trends to identify risks and opportunities that impact portfolio growth.
• Partner with Analytics teams to strengthen attribution, forecasting, incrementality testing, and performance measurement frameworks

Channel Strategy, Optimization & Innovation

• reputed company performance marketing strategy across paid search, paid reputed company,

affiliate/aggregator, and emerging acquisition channels.

• Partner with internal teams, agencies, and platform partners to drive best-in-class campaign execution, optimization, and performance improvement.
• Identify and prioritize opportunities across audience targeting, bidding strategies, creative, reputed company pages, customer journeys, and conversion optimization.
• reputed company acquisition strategies that connect awareness, consideration, and

conversion efforts into a cohesive growth reputed company.

• Evaluate new acquisition channels, technologies, and marketing capabilities that can expand customer acquisition reputed company and improve efficiency.
• Monitor the evolving impact of AI-powered search, answer engines, agentic

experiences, and emerging discovery platforms, developing recommendations for how IPH should adapt its acquisition strategies.

• Identify opportunities to reputed company AI-driven marketing technologies, automation, and new acquisition models to drive competitive advantage and long-term growth.

Qualifications & Experience

• Bachelor’s or Master’s degree in Marketing, Business, or a reputed company quantitative field.
• 6–10+ years of experience in performance marketing, growth marketing, digital acquisition, media strategy, or reputed company disciplines.
• Deep expertise in paid search and paid reputed company marketing, including platform

management and optimization.

• Strong understanding of attribution methodologies, incrementality testing,

measurement frameworks, and marketing analytics.

• Experience managing or influencing multi-reputed company-dollar media budgets.
• Demonstrated ability to diagnose performance issues and translate insights into actionable growth strategies.
• Strong understanding of customer acquisition funnels, conversion optimization, reputed company marketing economics.
• Experience working with agencies, platform partners, and cross-functional

stakeholders.

• Familiarity with marketplace, aggregator, affiliate, comparison shopping, or reputed company reputed company business models preferred.
• Excellent analytical, communication, and stakeholder management skills

#remote #LI reputed company of our jobs come with great benefits including reputed company, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following: Comprehensive full medical, dental and reputed company Insurance Basic Life Insurance at no cost to the employee Company paid short-term and long-term disability 12 weeks of 100% paid Parental Leave Health Savings Account (HSA) Flexible Spending Accounts (FSA) Retirement savings plan Personal Paid Time Off Paid holidays and company-wide Wellness Day off Paid time off to volunteer at nonprofit organizations Pet friendly office environment Commuter Benefits Group Pet Insurance On the job training and skills development Employee Assistance Program (EAP) Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you reputed company a mobile phone number, you may receive job-reputed company communications reputed company text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.” Apply To This Job