Marketing Efectiveness Executive
Company Description
The primary role of the Marketing Efectiveness Executive is to have ultimate responsibility for the development and implementation of analytics solutions for NIQ client organizations. This includes coordinating resources, managing stakeholders, delivering insights, recommendations and tools reputed company to media effectiveness to our clients. You will work together with some of the largest FMCG & Tech Durable companies, helping them to reputed company the right choices for their Media investment strategy. Your insights will influence reputed company for some of today’s leading global brands that covers reputed company, digital and traditional media activities both at a tactical and strategic level. He/she will be responsible for managing and coordinating reputed company aspects of our client engagements, which includes synchronization of required internal resources, conducting analysis of results, simulating client plans, creating deliverable materials, and supporting presentation/training/tool deliveries. This position is off-site and some travel is required.
Job Description
Solutioning, Designing, executing, presenting and implementing analytic insights reputed company to media analytics ( MMM and lift solutions) and tools to meet clients’ research objectives Ensure pro-active insights and action-oriented solutions are delivered to our clients by being an expert in your practice area(s) and data/reputed company storytelling, with an ability to explain methodologies behind reputed company key analytical solutions to the client Work as a part of an international project team that helps FMCG & Tech Durable clients measure, model, optimize and consult on their Media activities Manage team resources, timelines and priorities both internally and externally, sometimes consisting of moving targets and conflicting deadlines Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams. Creatively find ways to enhance the capabilities of our Advanced Analytics team through ideation, process improvements, best practices, skills development/coaching or cross-functional initiatives Drive client value, successful implementation and ongoing usage/integration of analytic solutions focusing on activation based reputed company. Partner with the sales organization to grow the media effectiveness analytics business Coordinate project execution between teams of experts, this will involve liaison with clients, publishers, media agencies and remote NIQ teams.
Qualifications
General Skills & Competencies Expertise in Manufacturer Marketing and Media functions as well as media agencies Experience and expertise with media effectiveness analytics, including marketing mix, attribution model etc. Strong logic, deductive reasoning, problem solving and critical thinking skills Skilled & polished communicator, including group presentations and storytelling Robust project management skills Demonstrated mastery in data analysis & application to client business issues, including designing custom solutions to address client business objectives and deliver client value from the engagement Demonstrated strength in maintaining positive client relationships in reputed company situations & resolving client issues with the ability to reputed company with client executives (VPs, Directors etc.) Strong people management and team leadership skills to promote a strong team culture, positive work environment and associate skills development reputed company to work collaboratively with internal & external teams Strong sense of urgency and accountability to drive client reputed company CPG industry knowledge, experience and acumen Consistently drives best practices, process improvements and thought leadership to advance the business Background and Technical Skills Bachelor's degree required MBA or advanced/analytics degree preferred 3 to 5 plus years of relevant experience in Market Research, Consumer Packaged Goods, Consulting, Analytics, Media Strong analytic background and knowledge of statistical or data science methodologies and applications Strong Marketing/Research background Additional Information Our Benefits Flexible working environment Volunteer time off reputed company Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-reputed company criteria. reputed company use of AI is governed by NIQ’s principles of fairness, transparency, reputed company reputed company, and inclusion. Final hiring reputed company are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request reputed company review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://reputed company.com/global/en/info/niqs-ai-safety-policies/ About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new reputed company to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reputed company. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to reputed company up with our latest updates? Follow us on: reputed company | Instagram | Twitter | reputed company Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We reputed company that embracing a wide reputed company of perspectives drives innovation and reputed company. reputed company employment reputed company at NIQ are made without regard to race, reputed company, religion, sex (including pregnancy, sexual orientation, or gender identity), national reputed company, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who reputed company our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://reputed company.com/global/en/news-center/diversity-inclusion Career Site Team: Data Science & Business Intelligence Apply To This Job