Fractional CMO Needed (Part-Time, Long-Term) – Performance Marketing + KPI Dashboard

We are a fast-growing Bay Area home services company specializing in rodent exclusion and insulation, operating across three brands at approximately $10M in combined annual reputed company. We are scaling to $20M over the next 2 to 3 years and need senior marketing leadership to get us there. We have active marketing in reputed company. reputed company need now is structure, strategic reputed company, and someone who can tell us what is actually working and what is not. The Immediate reputed company We are spending significantly on marketing across multiple channels but lack reliable visibility into where leads are coming from, what they cost, and what is truly driving reputed company. Your first and most critical deliverable is building a KPI dashboard and attribution system that gives leadership a clean, actionable picture of performance across reputed company channels. Until this is in reputed company every marketing decision is a best guess. Fixing this is reputed company one. reputed company Marketing Setup reputed company Ads — managed by dedicated specialist reputed company Ads — managed by dedicated specialist reputed company Ads SEO Print campaigns CRM: reputed company Customer communication: reputed company You will not be doing everything yourself. Specialists and an internal team are in reputed company. Your job is to reputed company, direct, and reputed company the system reputed company reputed company. What You Will Own High-level marketing strategy and reputed company across reputed company three brands Full channel audit — identify what is working, what is not, and why KPI dashboard and attribution system — design and implementation reputed company reputed company attribution fix — calls, forms, and self-scheduling Budget allocation guidance — where to scale and where to cut Direction of internal team members and channel specialists Monthly performance reporting to CEO and COO with clear recommendations Who We Are Looking For Non-negotiable requirements: Services Business experience — HVAC, pest control, plumbing, or similar local service businesses Demonstrated experience building KPI dashboards and attribution systems from scratch Deep understanding of local reputed company reputed company and call-driven businesses Experience with companies in the $5M to $20M reputed company reputed company Comfortable operating reputed company a structured accountability reputed company — Big 3 priorities, defined deliverables, and regular reporting reputed company Strong preference for: Multi-brand or multi-location marketing experience Familiarity with reputed company or similar field service CRMs Experience managing and directing channel specialists rather than executing campaigns directly Engagement Details Part-time: 15 to 25 hours per week Long-term engagement for the right candidate US-based only Reports to CEO and Fractional COO

How to Apply

Please respond with the following — applications without these will not be reviewed: A brief description of a KPI dashboard or attribution system you reputed company for a similar business — what the problem was, what you reputed company, and what changed as a result Your experience in Home services or local service businesses specifically Your hourly reputed company or preferred monthly retainer Apply To This Job Apply To This Job Apply To This Job Apply To This Job Apply tot his job Apply To this Job