[Remote] E-E-A-T Content Manager
Note: The job is a remote job and is open to candidates in USA. Rankings.io is a company focused on transforming clients' unique experiences and expertise into compelling content. The E-E-A-T Content Manager will design interview frameworks, extract valuable insights, and manage a searchable content library, ensuring that the extracted material is effectively utilized in published content.
Responsibilities
- The end-to-end E-E-A-T system — from interview framework design through extraction, operationalization, and long-term knowledge management
- Interview frameworks and conversation topics — practice-area-specific, designed to push past generic legal explanations and draw out stories, local knowledge, differentiators, and the language clients actually use
- Interviewer enablement — training Account Managers and Key Account Managers to run great interviews, shadowing early ones, and raising the floor on interview quality across the team
- Insight extraction — personally pulling the best quotes, strongest stories, local insights, emotional language, procedural expertise, FAQ opportunities, and differentiators out of every transcript. This is the actual content asset
- Operationalization — turning extracted material into structured ClickUp tasks (content updates, FAQ blocks, bio expansions, quote integration, practice-area rewrites) for PM review and Strategy implementation
- The searchable E-E-A-T library — a categorized, queryable database of attorney quotes, local insights, insurance tactics, courtroom observations, practice-area stories, intake objections, and emotional phrasing the whole content team can draw from
- Content utilization — making sure extracted E-E-A-T material is actually used in published content, not collected and forgotten
- Any editors or writers under you — their development, quality, and consistent use of E-E-A-T material in the work they produce
- Annual refresh — keeping each client’s E-E-A-T material current after verdicts, major cases, law changes, and new practice areas
Skills
- Exceptional interviewing and listening instincts — you can make someone comfortable, draw out a real story, and recognize the quotable moment when it happens
- A sharp editorial eye for what is genuinely unique versus generic — you know the difference between language a competitor could have written and language only this client could have said
- Strong writing and extraction skills — you can turn a rambling transcript into clean, usable, on-brand source material
- Working knowledge of law firm marketing and the legal-industry considerations the work demands — case consent, sensitive-information handling, and jurisdictional advertising compliance
- Organizational discipline — you can build and maintain a categorized, searchable library that other people can actually use
- People leadership instincts — able to train and enable interviewers you don't manage, and to develop a small team of editors or writers if one sits under you
- Bias toward action and follow-through — owns the material from interview to implementation and doesn't let assets die in a folder
- Fluent and eager with AI tooling — sees it as how extraction and knowledge management scale, while protecting the human conversation at the center of the work
Benefits
- Fully Remote
- Unlimited PTO
- $100 Wellness Reimbursement Program
- Quarterly training stipend for Professional Development
- 401(k) with 3% Employer match (Safe Harbor)
- 100% Employer-Paid Health Insurance
Company Overview