Director of Analytics and Performance

About the role

Swoop is seeking a results-driven Analytics and Performance Director to join our Client Services team. You will report to the Senior Director of Analytics and Performance, with a primary focus on our top 15 most strategic clients within the healthcare data segment business. This is a high-impact, internal and client-facing role where you will collaborate with pharmaceutical brands, leading agencies, healthcare data partners, and internal teams to deliver measurable performance and insights.

You’ll serve as a key bridge between campaign data and strategic decision-making — aggregating, analyzing, and optimizing digital campaign performance. Success in this role requires strong analytical expertise, excellent communication skills, and confidence in working with both agencies and direct-to-client partners in the healthcare and pharmaceutical advertising space. You will have the opportunity to work with Swoop’s award-winning product on AI projects.

What you'll do

• Serve as the performance strategist for Swoop’s most strategic healthcare clients, managing campaign analytics from data collection through insights and delivery.
• Analyze campaign reports, monitor trends, and proactively identify and address underperformance or opportunities.
• Partner with the Sales and Account Management teams to synthesize performance metrics and measurement definition, and present high-impact recommendations to clients and internal leadership.
• Lead audience-segment creation strategies, aligned with third-party measurement vendors and proposed rule changes, to improve outcomes.
• Act as a consultative partner to agencies and brand teams, providing education and guidance on best practices for targeting, optimization, and measurement.
• Juggle multiple high-priority accounts and internal initiatives with precision, timeliness, and a collaborative mindset.

Qualifications

• 6+ years of experience in digital or programmatic advertising, preferably in analytics, performance strategy, or account services
• A strong understanding of healthcare data metrics, medical terminology (ICD-10, CPT, Rx, etc.), and campaign performance measurement
• A strong understanding of and experience with healthcare marketing measurement methods (IQVIA, Crossix, Ipsos, MMM model, etc.)
• Experience navigating strategic conversations with both agencies and client-direct pharma/healthcare partners
• Familiarity with the programmatic advertising ecosystem, including DSPs and ad verification tools
• Advanced analytics and Excel skills and proficiency across the Microsoft 365 suite
• Ability to manage and scale analytics functions as business needs evolve
• Outstanding communication, presentation, and storytelling skills with data
• Exceptional attention to detail, follow-through, and a solutions-oriented mindset
• Experience in fast-paced, high-growth, or start-up environments
• A Bachelor’s degree or equivalent experience