Email Marketing Specialist
MOSCOT is a 111-year-old New York City institution renowned worldwide for its iconic eyewear. The Email Marketing Specialist will be responsible for managing email marketing campaigns, optimizing performance metrics, and collaborating with internal teams to enhance customer engagement and retention.
Responsibilities
- Assist with the management of all aspects of email marketing from lifecycle management, email ideation through to execution, and reporting on campaign performance
- Collaborate to help drive the creative production process: developing creative briefs, planning, scheduling, and deployment
- Optimize against key metrics including CTR, open rates, revenue lift, and engagement
- Recommend and implement A/B testing initiatives to continuously improve performance, including subject lines, send times, content, and CTAs
- Analyze and report on performance metrics of email campaigns and set up test plans to improve the campaign performance
- Manage audience segmentation, behavioral targeting, and classification to maximize engagement across new users and existing customers
- Build, test, and optimize templates tailoring content to customer preferences (examples: language, location, product interests, behavior, etc.)
- Assist Email Marketing Manager in the transition to new ESP/CRM platform. This includes data migration, audience segmentation overhauls, journey and flow management, new launches, etc
- Own briefing process for Email & SMS channels. This includes managing creative deadlines, communicating email needs inclusive of imagery, copy, and linking strategy
- Stay current on email best practices, industry trends and deliverability standards, and proactively bring recommendations to the team
- Partner with internal teams including digital, ecommerce, creative, and marketing to ensure that all deliverables are strategically aligned
Skills
- Assist with the management of all aspects of email marketing from lifecycle management, email ideation through to execution, and reporting on campaign performance
- Collaborate to help drive the creative production process: developing creative briefs, planning, scheduling, and deployment
- Optimize against key metrics including CTR, open rates, revenue lift, and engagement
- Recommend and implement A/B testing initiatives to continuously improve performance, including subject lines, send times, content, and CTAs
- Analyze and report on performance metrics of email campaigns and set up test plans to improve the campaign performance
- Manage audience segmentation, behavioral targeting, and classification to maximize engagement across new users and existing customers
- Build, test, and optimize templates tailoring content to customer preferences (examples: language, location, product interests, behavior, etc.)
- Assist Email Marketing Manager in the transition to new ESP/CRM platform. This includes data migration, audience segmentation overhauls, journey and flow management, new launches, etc
- Own briefing process for Email & SMS channels. This includes managing creative deadlines, communicating email needs inclusive of imagery, copy, and linking strategy
- Stay current on email best practices, industry trends and deliverability standards, and proactively bring recommendations to the team
- Partner with internal teams including digital, ecommerce, creative, and marketing to ensure that all deliverables are strategically aligned
- Familiarity with Shopify or other e-commerce platforms ++
- Experience with SMS marketing platforms ++
Company Overview