Growth Product Manager

This is a remote position.

About SiFi

SiFi is a Saudi fin-tech on a mission to simplify finance for all types of organizations. We help companies issue corporate cards with real-time controls, manage expenses, and automate financial workflows.

Our platform powers modern financial operations for some of the most ambitious organizations in the region. We’re expanding rapidly across cards, payments, and AI-driven financial management tools and we’re building the kind of team that thrives on ownership and pace.

Role Overview

We’re hiring a Growth Product Manager to join our product team at SiFi. You’ll report directly to the Director of Product and take full ownership of growth-critical product surfaces: from how customers discover and onboard onto SiFi, to how they experience rewards, manage subscriptions, and expand their usage over time.

This is a hands-on role for someone who can blend customer empathy, strategic thinking, and execution rigor. You’ll partner closely with engineering, design, data & AI, compliance, and marketing teams to deliver products that customers love and regulators trust. As a member of the product team, you'll also work directly with leadership to strategize and execute on company-defining initiatives that shape SiFi's trajectory.

Key Responsibilities

• Build AI-powered apps to assist the workflows of growth across the company (examples include: a self-serve landing page prototype, an agent that can autonomously run experiments for paid ads across channels, an LLM copilot for creating new sales collateral, etc.)
• Drive product-led growth by designing and shipping features, workflows, and freemium models that increase renewals, referrals, expansion revenue, and Net Promoter Score (NPS).
• Define and track key product metrics and KPIs to measure success, using data to guide product decisions and continuously optimize features.
• Lead cross-functional squads to deliver high-quality product features and growth initiatives, working closely with engineering, design, marketing, and business teams to define requirements, ship enhancements, and maximize qualified leads across GTM channels.
• Facilitate scrum ceremonies including sprint planning, reviews, and retrospectives to ensure effective collaboration and continuous improvement.
• Combine business and product/technical acumen to build customer-facing (e.g. better application user flows) and internal products (e.g. sales automation) to drive business value.
• Design and run structured experiments (A/B tests, feature flags, pilots) with clear hypotheses and success criteria, and share learnings across the org.
• Create and maintain a product roadmap based on customer needs and business priorities, owning execution from concept to launch.
• Conduct customer interviews, surveys, and usability testing to gather insights, analyzing product usage data and metrics to identify areas for improvement.
• Manage and mentor other Product Managers across squads where needed, providing guidance and support to ensure effective collaboration and delivery.
• Contribute to documentation of key aspects of the product development lifecycle (e.g., best practices in conducting user research, product discovery, etc.).
• Engage with key partners, such as reward redemption partners, payment processors, and other fin-tech companies, to identify and pursue opportunities for integration, collaboration, and growth.
• Design and ship growth tools and entry-point experiences that capture demand, qualify leads, and reduce friction from first touch to product activation.
• Foster a culture of innovation, experimentation, and continuous improvement within the product team to drive growth and maintain a competitive advantage.
• Stay current on AI tooling, growth tactics, and competitive landscape to continuously raise the bar on what SiFi ships.
• Ensure product decisions align with compliance, SAMA requirements, and SiFi’s strategic goals.
• Adhere to company values.

Requirements

• 3+ years of product management, founding or consulting experience (less if exceptional impact can be demonstrated)
• Passion for AI, shown through hands-on building, prototyping, or side projects, and staying current on research and tools.
• Prior marketing or marketing tech experience is strongly preferred, especially in building growth with organic channels.
• Proven record of leading cross-functional teams and delivering measurable results.
• Data-driven mindset with strong analytical and problem-solving skills.
• Ability to write clear PRDs and present product strategy to leadership and cross-functional teams.
• Fluent in English; Arabic is a plus.

Benefits

• Shape the future of fin-tech in Saudi Arabia alongside a world-class team.
• Build products that simplify how businesses manage and move money.
• Join a culture that values autonomy, speed, and impact over bureaucracy.
• Highly competitive compensation, equity, and growth opportunities.