Senior Manager, Content Strategy and Communications
At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
Veriforce is seeking a Senior Manager, Content Strategy and Communications to lead content strategy, editorial direction, and content operations across the business. This role will build and run a modern content engine that supports demand generation, digital performance, sales enablement, and brand consistency, while also leading the design team responsible for bringing our brand and campaigns to life visually.
The right candidate is both strategic and hands-on, with strong experience in content leadership, SEO, GEO, and AI-enabled content operations. This person will lead a team that includes a content marketer, design resources, external partners, and AI agents to scale content production, improve performance, and support business growth.
What that means day-to-day:
- Lead Veriforce’s content strategy across campaigns, website content, digital marketing, and sales enablement
- Set editorial direction, content priorities, and governance to ensure consistency, quality, and alignment with business goals
- Manage and develop the Content Strategist and design team while overseeing external contributors, agency support, and AI-enabled content workflows
- Ensure strong alignment between messaging, content, and visual execution across campaigns, digital channels, website experiences, and sales materials
- Build and optimize AI-assisted and agent-based content operations across research, drafting, repurposing, optimization, and production
- Establish standards for AI-assisted content creation, including quality control, factual accuracy, and brand alignment
- Lead SEO and GEO strategy to improve visibility across traditional and AI-driven search environments
- Partner with digital and web teams to improve content discoverability, engagement, and conversion
- Oversee content development for integrated campaigns, including email, landing pages, paid media, webinars, nurtures, and sales collateral
- Ensure sales and GTM teams have current, effective content such as one-pagers, case studies, pitch decks, battlecards, and industry-specific materials
- Manage the PR agency to drive meaningful media wins and support brand visibility
- Define content KPIs and use performance data to improve strategy, output, and business impact
What you’ll need to be successful:
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field
- 6+ years of experience in content strategy, content marketing, editorial leadership, digital content, or related B2B marketing roles
- Proven experience leading content strategy in a revenue-driven B2B environment
- Experience managing creative and content talent, including writers, strategists, and design resources
- Strong experience with AI-enabled content workflows, including AI tools or agents used for research, creation, optimization, and content operations
- Deep expertise in SEO and a strong understanding of GEO and AI-search content strategy
- Strong understanding of digital content strategy, website performance, search intent, and conversion-focused content
- Experience supporting demand generation, digital campaigns, and sales enablement
- Strong writing, editing, project management, and stakeholder management skills
- Experience in B2B SaaS, technology, or complex industrial sectors, ideally supporting Oil & Gas, Utilities, Chemical, or Manufacturing
What you’ll get in return:
Here are just a few of the great reasons you should join our team!- Work with a global team! We have colleagues and customers across North America and overseas.
- Veriforce is a great place to work! Our leaders and teams cite culture as one of the top reasons this is a great place to build your career.
- Veriforce provides
- 100% paid employee medical and dental insurance
- Monthly contributions to Health Savings Accounts
- A 401(k) match that is immediately fully vested
- Outstanding time off benefits
- Paid time off for volunteer activities
- Remote work