Paid Media Consultant --Contractor/Freelance

Effective immediately, FoundryCo. is seeking a Paid Media Coordinator (contractor/freelancer) for 20 40 hours per week, with an initial commitment of at least three months. This is a U.S.-based remote role reporting to the Audience Engagement Manager.

This position is focused on activating and amplifying both brand editorial and client-sponsored content across paid media channels, including search, social, and display. The role requires a strong balance between driving efficient PPC performance and delivering high-quality audience engagement, including traffic and conversions.

Key responsibilities include onboarding campaigns, managing setup, and continuously monitoring and optimizing a high volume of campaigns running simultaneously across multiple global markets.

The ideal candidate is both strategic and hands-on, with proven experience in paid digital advertising (B2B. Strong writing skills, clear communication, and the ability to collaborate effectively are essential, along with comfort operating in a fast-paced, performance-driven environment with a high level of accountability.

Specific Responsibilities:

Collect campaign assets and cross-communicate with content strategists, designers, analysts, project managers and sales teams

Execute paid social media campaigns and initiatives across Facebook, LinkedIn, X, and YouTube

Build and nurture pay-per-click (PPC) ad campaigns via content recommendation engine (CRE) to drive traffic and increase clickthrough rates (CTRs) to content

Analyze media performance via Tableau reporting platform and optimize for performance (output and expense)

Forecast and implement media strategies and budgets

Collaborate with art directors/designers to review client assets and provide creative direction Write copy for paid ads

Required Capabilities:

1-3 years working with paid social ads and media budgets

Experience with ad management platforms; preferably Sprinklr, Meta/Facebook Ads Manager, X/Twitter Ads, LinkedIn Campaign Manager, Taboola, Outbrain, Google Ads, YouTube Ads

Strong copywriting and editing skills

Ability to work independently and in a team environment

Ability to multitask, meet deadlines, and quickly process information

Accountability for performance-based results

journalism, or relevant experience

Desired Capabilities:

Familiar with custom audiences and retargeting on social channels

Ad agency, marketing, account management, and/or client services experience preferred

Ideally worked in tech or digital media industries

Excellent written communication skills

Self-starter, naturally curious, professional, team player

Organized and a sharp eye for detail