Country Lead - Vietnam

Country Lead - Vietnam

Location: Hanoi / Ho Chi Minh (open to other regional hubs)

Reports to: CEO

Seniority: Leadership

About Mati Carbon

Mati Carbon delivers scientifically rigorous, farmer-first Enhanced Rock Weathering (ERW) across India and emerging global markets. Backed by leading climate funds and validated by independent scientific ratings, Mati deploys high-quality carbon removal at scale through a combination of local operations, last-mile distribution, and our proprietary digital MRV and logistics platform.

We are now expanding across SE Asia, building a multi-country presence that combines soil science, agronomy, logistics, and deep partnership with governments, NGOs, and private sector actors.

Role Overview

The Vietnam Country Lead is responsible for designing, launching, and scaling Mati's carbon removal and ERW operations across Vietnam.

This leader owns the region's strategy, partnerships, team-building, regulatory navigation, and field execution.It's a role for someone who can move between government meetings, donor discussions, field trials, farmer training, and product feedback loops bringing together ambition and grounded operational excellence.

You will build the Vietnam operations from the ground up, ensuring that Mati's high-quality MRV, strong scientific credibility, and deeply farmer-centric delivery lands effectively in diverse agro-ecological and community contexts.

Key Responsibilities

1. Country Strategy & Market Entry

Develop and execute the Vietnam expansion roadmap, including country prioritization, regulatory pathways, budget planning, and risk assessments. Assess ERW viability across agro-ecological zones; identify regions and crop systems suitable for large-scale deployment. Build localized strategies that reflect regional value chains, community norms, and last-mile realities.

2. Partnerships, Government & Stakeholder Engagement

Build and manage high-trust relationships with Ministries of Agriculture, Environment, and Climate. Secure partnerships with NGOs, carbon buyers, development agencies, agribusinesses, and research institutions. Lead country-level negotiations, MoUs, demonstrations, and public-private partnerships. Represent Mati in regional climate forums, development networks, and donor conversations.

3. On-Ground Operations & Project Delivery

Set up and oversee regional operations: basalt sourcing partners, logistics networks, field teams, training systems, and monitoring structures. Establish demonstration plots, farmer cohorts, and multi-season field trials. Work closely with the Mati Science team to ensure correct application protocols, soil sampling, and data integrity.

4. Team Building & Leadership

Hire and manage ops managers, agronomists, data associates, and community mobilizers. Build a culture that reflects Mati's ethos: farmer-first, grounded ambition, operational excellence, and scientific integrity. Drive performance management, training, and cross-country coordination.

Ideal Candidate Profile

Experience

10-15+ years in a fast-growth startup or enterprise in logistics, agriculture or operations heavy industries

Demonstrated success in building operations, partnerships, or government programs from zero.

Skills & Attributes

Strong operational instincts; thrives in complex, rural, multi-actor environments.

Comfort with ambiguity and fast-paced scaling.

High cultural sensitivity and ability to work across diverse contexts.

Strong analytical ability; can interpret field data, farmer behaviour, and logistical patterns.

Ability to travel 40-50% across the country.