Demand Generation Associate for Health Plans - Hybrid or Remote Opportunity at Innovative Healthcare Technology Firm

Transforming Healthcare Delivery through Technology and Marketing Excellence

At Tomorrow Health, a pioneering healthcare technology company, we're on a mission to revolutionize the way home-based care is delivered, making exceptional healthcare accessible to patients and their families in the comfort of their own homes. By developing cutting-edge technology that streamlines the process of ordering, delivering, and paying for home-based care, we're creating a more patient-centric healthcare system. Our platform connects patients, healthcare providers, health plans, and home-based care suppliers, ensuring that patients receive timely and appropriate care.

We're a team that values diversity, collaboration, and putting patients first. If you're passionate about leveraging technology to improve healthcare outcomes and thrive in a dynamic, inclusive environment, we invite you to explore this exciting opportunity to join our Marketing Team as a Demand Generation Associate for Health Plans.

About the Role

As Tomorrow Health's first in-house Demand Generation Associate, you will play a pivotal role in driving our revenue growth by developing and executing a consistent and effective demand generation strategy focused on health plan customers. This role reports directly to the VP of Marketing and involves close collaboration with the Chief Growth Officer and the Health Plan Sales team.

You're a marketing generalist with a proven track record in organizing events, creating account-based marketing programs, and activating nurture channels. In this capacity, you'll work closely with our sales and marketing teams to craft messaging and outreach strategies that drive highly qualified leads and nurture them through the sales pipeline.

Key Responsibilities

• Campaign Management: Plan and execute multi-channel marketing campaigns across email, social media, webinars, podcasts, events, and digital advertising to drive engagement and lead generation.
• Lead Generation: Develop and manage initiatives to nurture and qualify leads for the sales team, ensuring a steady pipeline of potential customers.
• Content Generation: Collaborate with internal teams and contractors to create compelling sales enablement materials that resonate with target audiences and accelerate sales.
• Enterprise Marketing: Oversee Account-Based Marketing (ABM) strategy and demand generation programs tailored to drive pipeline, revenue, and engagement within key segments.
• Data Analysis: Analyze campaign performance and market trends to optimize strategies and channels. Regularly report on ROI and package best practices for future campaigns.
• Budget Management: Effectively manage and allocate budget to maximize campaign performance and ROI.
• Innovation: Stay abreast of the latest marketing technologies and trends to innovate and improve demand generation tactics.

Essential Qualifications

• 3-5+ years of proven experience in lead generation, demand generation, digital marketing, and Account-Based Marketing (ABM).
• Strong understanding of healthcare B2B marketing, lead generation, and sales processes.
• Experience with marketing automation and CRM reporting tools.
• Proficiency with CRMs like Hubspot, Salesforce, and marketing automation tools like Zapier.
• Excellent analytical skills and experience with data-driven decision-making.
• Exceptional writing and external collaboration skills.
• Ability to plan, organize, prioritize, and execute multiple activities/projects simultaneously.

Preferred Qualifications

• Experience in health plan or payor go-to-market motions.
• Experience in managing sponsored campaigns and interacting with channel or industry partners on demand generation programs.

Skills and Competencies

To succeed in this role, you'll need to be a self-starter who is organized, creative, and able to quickly adapt to help meet and exceed our goals. Detail orientation, a knack for creativity, and excellent communication skills are essential. You're a team player who is motivated by delivering results and is comfortable with being the first hire for a lead generation role at Tomorrow Health.

Career Growth and Learning Benefits

At Tomorrow Health, we're committed to your professional growth and development. As a Demand Generation Associate, you'll have the opportunity to work on high-impact marketing campaigns, develop your skills in ABM and demand generation, and collaborate with cross-functional teams. Our dynamic environment encourages innovation, creativity, and continuous learning.

Work Environment and Company Culture

Tomorrow Health offers a hybrid or remote work environment, providing flexibility and work-life balance. Our company culture is built on the principles of diversity, equity, and inclusion. We foster a collaborative and supportive work environment that encourages creativity, innovation, and professional growth.

Compensation and Benefits

We offer a competitive salary ranging from $100,000 to $110,000 per year, depending on experience and qualifications, plus equity. Our comprehensive benefits package includes:

• 100% employer-paid medical, dental, and vision benefits.
• HSA and FSA (Dependent Care and Commuter).
• Fully covered membership in One Medical for on-demand primary care and Teladoc for 24/7 virtual care.
• 12 weeks of paid parental leave for all caregivers.
• Free mental health support with BetterUp through CONCERN EAP.
• Short-term and long-term disability plan availability.
• Company-sponsored Life and AD&D insurance.
• Educational reimbursement.
• Monthly wellness stipend.
• Commuter Benefits.
• Access to Vanguard 401k plan.
• Unlimited vacation and 11 corporate holidays.
• Thoughtfully curated monthly hosted events, including social events, learning sessions, and wellness sessions.

Join Our Mission

If you're passionate about transforming healthcare delivery through technology and marketing excellence, we invite you to apply for this exciting opportunity. As a Demand Generation Associate for Health Plans at Tomorrow Health, you'll play a critical role in driving our revenue growth and shaping our demand generation strategy. Don't miss this chance to join a pioneering healthcare technology company that's making a difference in the lives of patients and their families.

Apply today and let's build the future of healthcare together!