Head of Global Brand Center

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve Plaud.ai’s global brand strategy, architecture, and messaging

• Drive consistency across all customer touchpoints while localizing for impact in key markets (US, EU, Japan, etc.)

• Partner with product, marketing, and leadership teams to align brand narrative with business goals

Public Relations & Thought Leadership

• Lead global PR strategy and execution — including corporate comms, product launches, and executive visibility

• Build strong relationships with global media, analysts, and influencers

• Oversee sentiment control and reputation management

Social Media & Digital Storytelling

• Lead organic and paid social media strategies across platforms (LinkedIn, X, Instagram, TikTok, etc.)

• Develop high-impact campaigns that drive engagement, brand affinity, and thought leadership

• Monitor trends and respond in real time

Creative & Brand Assets

• Manage the in-house and external creative teams responsible for visual identity and campaigns

• Maintain brand guidelines and ensure creative consistency across all channels

• Launch high-quality marketing assets, video content, and experiential design

Brand Experiences & Events

• Lead flagship brand events globally — from product showcases, vertical trade shows, and executive summits to media activations

• Develop experiences that bring the brand to life and build community with media, users, and partners

• Support field marketing and regional teams with playbooks and toolkits

Qualifications

• 7+ years of experience in brand leadership, with proven success as a Brand Director or equivalent at a leading luxury brand

• Deep expertise in brand storytelling, PR, and creative direction — with an eye for detail and luxury aesthetics

• Experience building brand equity through world-class events, media partnerships, and experiential marketing

• Strong understanding of global markets and customer behaviors, especially in the U.S., Europe, Japan, and Asia

• Exceptional stakeholder management and leadership skills — able to inspire cross-functional teams and external partners

• Bonus: Experience bridging traditional luxury brand building with digital innovation and modern media channels

Originally posted on Himalayas