Website Growth Manager

MaintainX is the world's leading Asset and Work Intelligence platform for industrial and frontline environments. We are a modern IoT-enabled cloud-based tool for reliability, safety, and operations on physical equipment and facilities. MaintainX powers operational excellence for 12,000 businesses including Duracell, Univar Solutions Inc., Titan America, McDonald's, Brenntag, Cintas, Xylem, and Shell.

We recently completed a $150 million Series D funding round, bringing our total funding to $254 million and valuing the company at $2.5 billion.

This role is remote in Canada.

As Website Growth Manager, you will be responsible for ensuring our website delivers measurable growth in leads and product signups. You’ll own the strategy and execution for conversion rate optimization, personalization, and analytics — with a special emphasis on leveraging AI to accelerate insights and experimentation. You’ll partner with design, engineering, and product marketing to create high-performing landing pages, scalable infrastructure, and compelling messaging.

This role is ideal for a data-driven, AI-savvy marketer who thrives at the intersection of analytics, UX, and experimentation.

What you’ll do

• Optimize the website for conversion by running A/B tests and implementing personalization, leveraging AI tools (e.g., Clay, ChatGPT, Claude) to accelerate insights and deliver tailored messaging.
• Partner with the SEO team to optimize website content for SEO, focusing on AI-driven search and product-led SEO, where applicable.
• Partner with design, product marketing, and demand generation on landing pages, site redesigns, and information architecture improvements to drive usability and conversions to leads and trials.
• Lead and prioritize the web development queue, balancing growth experiments, campaign support, and search optimization.
• Own website analytics and attribution: build dashboards, track conversions, and partner with Marketing Ops and engineering on reporting and funnel visibility.
• Integrate qualitative research (usability tests, heatmaps, surveys) with qualitative data, using AI-driven analysis to refine conversion paths.
• Ensure site quality, scalability, and performance through audits, monitoring, and AI-based anomaly detection.
• Recommend and manage tools for analytics, testing, personalization, and AI-enhanced web  marketing.
• Update and publish new content/web pages on Webflow.

About you

• 4+ years in web or growth marketing, ideally in B2B SaaS.
• Proven track record running A/B tests and driving measurable conversion improvements.
• Strong ability to apply AI for personalization, content optimization, and data analysis.
• Hands-on experience with AI tools (e.g., Clay, ChatGPT, Claude, or similar).
• Proficiency with Webflow and Optimizely (or similar tools).
• Experience in web analytics platforms (GA4, Mixpanel, Amplitude) and attribution modeling.
• Knowledge of tracking and measuring AI search/chat traffic (referrals, click-throughs, attribution).
• Understanding of technical web performance (Core Web Vitals, page speed, SEO best practices).
• Experience collaborating with SEO teams to drive product-led SEO and optimize for AI-driven search.
• Familiarity with AI-first search standards like LLMs.txt and schema markup.
• Strong project management and cross-functional collaboration skills.
• Bonus: experience with AI-supported localization and multi-language web operations. Language skills in Spanish, French, and/or Portuguese.

What’s in it for you

• Competitive salary and meaningful equity opportunities.
• Healthcare, dental, and vision coverage.
• 401(k) / RRSP enrolment program.
• Take what you need PTO.
• A Work Culture where:
• You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.
• We believe in meritocracy, where ideas and effort are publicly celebrated.

About us

Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.

MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.