Demand Generation Marketer (B2B SaaS)
About Us:
Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains.Based in Singapore, and backed by leading VCs and senior industry advisors, Portcast is a team of young tech and industry talent building a game-changing product for the logistics and shipping industry. Portcast has attracted inbound leads from global industry leaders through word-of-mouth and our marketing efforts. As we scale to our next stage of growth, we’re expanding our marketing function to accelerate customer acquisition and business growth.About the role:
We’re looking for a Demand Generation Marketer to accelerate our pipeline growth across paid media, SEO, and outbound channels. You’ll design and run experiments across the full funnel, leverage AI-native tools for automation, and optimize campaigns using data. You’ll be directly reporting to the Marketing Director and working closely with our Content Marketing Manager, making you the third marketer in a lean, high-impact team. This is a hands-on role where you’ll own both the strategy and execution of demand generation programs that directly drive revenue growth.What Success Looks Like in This Role:
- You’ve set up a clear experimentation framework and grown qualified pipeline through SEO, AI search, automated outbound and paid campaigns
- You’ve built scalable workflows using modern tools that reduce manual effort and improve conversion
- Your work ties directly to business impact, with metrics like CAC, pipeline contribution, and conversions tracked and shared across the team
What You’ll Do:
- Run growth experiments across channels and report on performance
- Grow qualified traffic through SEO and AI search optimization (GEO/AEO)
- Launch and scale campaigns across Google Ads, LinkedIn Ads, and other paid platforms
- Automate outbound and nurture workflows using tools like Clay, Smartlead, Unify, Instantly
- Optimize landing pages and website flows using Webflow
- Own dashboards and track key metrics like CAC, pipeline contribution, and conversions
To thrive in this role, you must have:
- 5+ years of experience in B2B SaaS marketing with a focus on growth digital marketing, SEO, and performance marketing.
- A Bachelor’s or Master’s degree in Marketing, Computer Science, Engineering, or a related field.
- Familiarity with AI-native tools and a strong automation mindset
- A data-first, experimental approach to growth
- Clear communicator who works well with others and gets things done
- Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
Originally posted on Himalayas
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