Go-to-Market Strategy Manager

ABOUT BASETEN

Baseten provides the infrastructure, tooling, and expertise needed to bring great AI products to market - fast. Backed by top investors including IVP, Spark Capital, Greylock, and Conviction, we’re trusted by leading AI-driven innovators like Writer, Abridge, Bland, Patreon, Descript, Retool, and Zed to deliver industry-leading performance, security, and reliability for their mission-critical workloads. With our recent $75M Series C funding, we’re growing fast to make AI accessible across all products.

Role Overview

We're seeking our first Go-to-Market Strategy Manager to join our Revenue Operations to build, implement, and optimize our GTM strategies that will fuel Baseten's explosive growth. Working closely with the Head of Revenue Operations and our Central Ops team, you'll be responsible for executing the strategic initiatives that scale our go-to-market engine to capture the massive AI infrastructure market opportunity.

This is a rare opportunity to be the foundational GTM strategy hire at a fast-growing infrastructure company in the AI space. You'll own the day-to-day development of our GTM plans in partnership with Finance and then implement and optimize those plans / strategies in the field. This role requires someone who can think strategically but roll up their sleeves to design, build, execute, and iterate with finesse.

Key Responsibilities

Build & Execute Go-to-Market Operations

• Analyze and refine customer segmentation, coverage, and RTM strategies

• Build, deploy, and partner with the field to manage hiring plans, ramp strategies, and territory coverage models aligned with 2-year growth projections

• Design and implement customer journeys / playbooks to streamline our GTM motions

• Create and operationalize the unified go-to-market framework connecting marketing, sales, and customer success

Optimize & Implement Conversion Systems

• Analyze conversion data to identify bottlenecks and implement specific process improvements and automation solutions

• Build and deploy enhanced targeting and attribution models to optimize GTM performance

• Execute efficiency improvements across demand generation, sales, and post-sales processes to improve conversion metrics and give GTM time back

Execute & Scale New GTM Motions

• Design and run experimentation initiatives to test, validate, and scale new go-to-market approaches

• Build role definitions, responsibilities, and organizational plans for customer-facing teams

• Execute pilot programs and scale successful new approaches for customer acquisition, conversion, and expansion

Implement Performance & Operational Systems

• Build and deploy our go-to-market operating system including business rhythms, governance processes, and performance measurement

• Implement tracking infrastructure for core GTM metrics across the customer journey from awareness to expansion

• Create and execute comprehensive measurement systems working directly with analytics and technology teams in our BI tools

Required Qualifications

Experience & Background

• 5+ years of hands-on experience in go-to-market strategy, sales operations, or strategic execution roles at high-growth B2B SaaS companies

• Proven track record of personally building and implementing GTM strategies or sales operations with measurable impact on revenue growth

• Direct experience building processes, frameworks, and operational systems from scratch in startup/scale-up environments

Technical & Analytical Skills

• Advanced proficiency in Excel with SQL knowledge for independent data analysis and system building

• Hands-on Salesforce expertise with ability to configure, customize, and optimize SFDC independently

• Experience with analytics tools and building performance reporting systems

• Deep familiarity with B2B SaaS metrics (ARR, CAC, LTV, churn, expansion revenue, unit economics)

Execution & Strategy

• Demonstrated ability to translate strategic direction into executable plans and operational systems

• Experience building and implementing consumption-based or usage-based pricing GTM motions

• Strong project management skills with ability to execute multiple complex initiatives simultaneously

• Proven ability to work cross-functionally with sales, marketing, product, and customer success teams

Communication & Collaboration

• Excellent communication skills with ability to present implementation plans and results to senior leadership

• Collaborative approach with experience executing initiatives across multiple organizational functions

• Comfort with ambiguity and building in early-stage environments with limited existing processes

BENEFITS

• Competitive compensation package.

• This is a unique opportunity to be part of a rapidly growing startup in one of the most exciting engineering fields of our era.

• An inclusive and supportive work culture that fosters learning and growth.

• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.