Marketing Manager, Loyalty, Beauty Insider
About the position
Responsibilities
- Manage Sephora @ Kohl's partnership for Beauty Insider
- Oversee all Sephora @ Kohl's BI program activities in collaboration with Kohl's and internal partners to drive and execute partnership mechanics to ensure a seamless member experience across both entities.
- Optimize client engagement with the Beauty Insider benefits at Sephora @ Kohl's by managing key programs and campaigns, both in-store and online.
- Manage S@K Beauty Insider program budget activities, including monthly respreads and expense tracking to ensure program activities adhere to forecast, are billed appropriately, and proactively suggest opportunities to improve return on investment, drive efficiencies, and deliver cost savings.
- Partner with Sephora Sampling and Kohl's Merchandise Planning teams to drive sampling strategies, tracking, and logistics.
- Recap and effectively articulate program contributions and campaign performance in weekly emails, monthly and quarterly hindsight decks, and in cross team share outs.
- Identify creative activations, including contests and events, to drive Field Team advocacy.
- Partner with the Sephora Promo team on all Kohl's facing promotions to ensure detailed execution.
- Work with Kohl's legal and marketing to guarantee disclosures comply and meet the requirements of both entities.
- Serve as the main point of contact and a trusted resource for various S@K Beauty Insider inquiries for internal and external partners.
- Work with brands, internal stakeholders, and 3rd party partners to drive and implement rewards creation, maintenance, and identify new rewards opportunities.
- Influence and inform the creative development process and execution by partnering with the Campaign & Content team to ensure creative is aligned with the larger Beauty Insider strategy and objectives.
- Assist with QA of marketing assets for perfect implementation.
- Seek approval of program disclosures from Sephora and Kohl's teams.
- Represent Beauty Insider program and strategic POV in meetings and cross-functional alignments to ensure a cohesive and consistent program.
- Coordinate with the greater Beauty Insider team on project planning, documentation, calendaring, and all-around coordination of team activities and program happenings.
Requirements
- 5-7 years in marketing/advertising, loyalty, strategy, beauty/retail experience.
- BS/BA degree in Marketing, Business Management, Economics, or another relevant field, preferred.
- Strong analytical, problem-solving, and strategic skills.
- Ability to think big picture, influence the strategy and planning of the program, while also actively participating in the detailed aspects of its execution.
- Strong project management skills - ability to organize, manage, and document multiple detail-oriented projects to meet deadlines.
- Excellent communicator who can clearly articulate business needs, program objectives, and measurement expectations.
- Collaborative with the ability to influence in a highly matrixed, fast-paced, and complex organization.
- High proficiency in Excel (VLOOKUP, pivot tables), PowerPoint, Smartsheet, Google docs, and experience using data analytics tools (Tableau, Adobe Analytics).
- Experience managing financial forecasts/budgets.
- Experience working with cross-functional partners, clients, and 3rd party teams to meet business needs.
- Comfortable navigating through ambiguity, adaptable to shifting circumstances, and proficient in identifying effective solutions even when the path forward lacks clear definition.
- Possesses an enthusiastic readiness to tackle projects with a positive and proactive mindset.
- A passion for beauty, loyalty, and marketing.
Benefits
- Comprehensive health, dental and vision plans
- Superior 401(k) plan
- Various paid time off programs
- Employee discount/perks
- Life insurance
- Disability insurance
- Flexible spending accounts
- Employee referral bonus program
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