Segment Marketing Associate

Join us as we work to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Segment Marketing Associate

We are looking for a highly motivated, results-driven Marketing Associate to join the Segment Marketing team. This individual will support our new logo Small Group (Practices with 0-5 MDs), Group (organizations with 6-300 MDs) and Enterprise (organizations with 300+ MDs) sales segments to drive new + advance existing opportunities. Through partnering with the Segment Sales teams and with the broader marketing organization, the Segment Marketing Associate will help to develop and execute innovative campaigns and programs that drive demand and grow market share in a competitive, highly fragmented industry. The right candidate is a team player who enjoys learning and problem solving, has excellent communication and organizational skills, and excels in a fast-paced, collaborative environment.

Job Responsibilities

• Partner closely with Creative Services, Channels, Product Marketing and Content teams to develop and execute multichannel, persona-based campaigns that differentiate us in market and accelerate pipeline and sales growth.

• Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment.

• Test, measure, analyze, and optimize campaign performance, report on results and learnings.

• Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness.

• Work with Events, Brand, & other centralized marketing functions in support of corporate-level programs and audience messaging.

Typical Qualifications

• Bachelor’s degree in business, Marketing or related field

• 1+ years of experience in business-to-business marketing; healthcare preferred

• Proven experience working with sales teams; actual sales experience is highly desirable

• Excels at time management; able to manage multiple projects with varying deadlines at once

• Self-starter who can work independently in a fast-paced environment

• Highly detail-oriented

• Strong verbal and written communication/presentation skills

• Ability to analyze data, build reports within Excel, and generate actionable insights

• Ability to consistently produce results on time and within budget

• Possesses a natural curiosity to learn

About athenahealth

Our vision: In an industry that becomes more complex by the day, we stand for simplicity. We offer IT solutions and expert services that eliminate the daily hurdles preventing healthcare providers from focusing entirely on their patients — powered by our vision to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all.

Our company culture: Our talented  employees — or athenistas, as we call ourselves — spark the innovation and passion needed to accomplish our vision. We are a diverse group of dreamers and do-ers with unique knowledge, expertise, backgrounds, and perspectives. We unite as mission-driven problem-solvers with a deep desire to achieve our vision and make our time here count. Our award-winning culture is built around shared values of inclusiveness, accountability, and support.

Our DEI commitment: Our vision of accessible, high-quality, and sustainable healthcare for all requires addressing the inequities that stand in the way. That's one reason we prioritize diversity, equity, and inclusion in every aspect of our business, from attracting and sustaining a diverse workforce to maintaining an inclusive environment for athenistas, our partners, customers and the communities where we work and serve.

What we can do for you:

Along with health and financial benefits, athenistas enjoy perks specific to each location, including commuter support, employee assistance programs, tuition assistance, employee resource groups, and collaborative  workspaces  — some offices even welcome dogs.

We also encourage a better work-life balance for athenistas with our flexibility. While we know in-office collaboration is critical to our vision, we recognize that not all work needs to be done within an office environment, full-time. With consistent communication and digital collaboration tools, athenahealth enables employees to find a balance that feels fulfilling and productive for each individual situation.

In addition to our traditional benefits and perks, we sponsor events throughout the year, including book clubs, external speakers, and hackathons. We provide athenistas with a company culture based on learning, the support of an engaged team, and an inclusive environment where all employees are valued.

Learn more about our culture and benefits here: athenahealth.com/careers

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Originally posted on Himalayas