Senior Director of Experience & Omnichannel

Imre is an independent, award-winning, brand-engagement creative agency that helps consumer and healthcare brands connect authentically with people in some of the most important decisions of their lives.

At Imre, we believe in the five core values of Empathy, Optimism, Kindness, Innovation, and Disruption as the basis for business. Our culture is steeped in the personalities of our three home cities (New York, Philadelphia, and Baltimore) as well as our WFA employees around the USA. We are LGBTQ+- founded, and for 30 years have strongly believed that diversity is one of the key drivers of great creative and one of the keys to our success.

We’re looking to add to our team of experts, and can’t wait to meet you!

PRINCIPLE RESPONSIBILITIES AND DUTIES:

• Lead a portfolio of work, and be accountable for experience team, client growth, and partnerships across all specialties such as account, strategy, creative, media, and data analytics.
• Plan, develop, implement, measure and optimize integrated marketing plans
• Tactical plan development in partnership with brand strategy
• Coach, mentor and set professional development goals for direct reports
• Participate in senior team initiatives including team-wide training and skills development workshops
• Provide strategic leadership to new business and existing clients to drive organic growth across the business
• Partner with creative and strategy specifically to establish engagement programs and social first campaigns in both new business and for existing clients

KNOWLEDGE, SKILLS, ABILITIES REQUIRED:

• Bachelor's Degree
• 8+ years of experience
• Pharma experience a must across HCP DTC
• AOR experience a must
• Must have experience in customer journeys; tech or data audits and segmented journey flows
• Proven track record of pitching, leading and managing integrated marketing strategies (engagement, omnichannel/multichannel) and digital/social programs for major brands
• Strong omnichannel and experience expertise in healthcare
• Experienced in Omnichannel/CRM, Segmentation modeling, and organic social
• Familiarity with various martech solutions that power omnichannel activations.
• Expert in digital ecosystems management, social media channel excellence, and champion of QA processes.

Salary: $165,000-$185,000/year

*Salary dependant upon experience and location

imre is an equal employment opportunity employer. Employment decisions are based on merit, qualifications, abilities and business needs. imre does not discriminate in employment opportunities or practices on the basis of race, color, citizenship status, national origin, ancestry, gender, sexual orientation, gender identity, age, religion, creed, physical or mental disability, marital status, veteran status, genetic information or any other characteristic protected by law. This policy governs all terms and conditions of employment, including selection, job assignment, compensation, discipline, termination and access to benefits and training.

Originally posted on Himalayas