See all roles

Fiat - User Growth Marketing Manager - Strategy

Work from home Full-time role Hiring

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Join

Binance’s Fiat Team, one of our core business lines, to scale global user growth. You'll work across teams (BD, Product, Marketing, Regional) to build structured, data-driven strategies that drive acquisition, activation, and retention.

Requirements

  • Optimize growth & retention strategies based on our current global fiat ecosystem
  • Lead full-funnel user journeys: acquisition → activation → retention → conversion
  • Drive multi-channel user acquisition (KOLs, social, SEO/ASO, referrals, communities)
  • Set up & track key metrics: CAC, LTV, retention, conversion, viral coefficient
  • Run rapid A/B tests, iterate growth models, and improve user quality
  • Tailor strategies for local markets with deep user insights
  • Collaborate cross-functionally to bring strategies to life
  • Responsibilities

  • 8+ yrs in user growth/performance / digital marketing
  • Global market experience (MENA, LATAM, SEA, Africa, etc.)
  • Strong data mindset, familiar with growth tools & KPIs
  • Internet, Web3, or fintech background preferred
  • Excellent English communication; multilingual is a plus
  • Adaptable, entrepreneurial, and hands-on
  • Additional Information

    Why Binance

    • Shape the future with the world’s leading blockchain ecosystem

    • Collaborate with world-class talent in a user-centric global organization with a flat structure

    • Tackle unique, fast-paced projects with autonomy in an innovative environment

    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning

    • Competitive salary and company benefits

    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

    Apply to this Job

    You might like

    Binance Accelerator Program - Marketing (Web3 Earn)

    Work from home Full-time role

    Affiliate BD - Greater China

    Work from home Full-time role

    Senior Litigation Lead Counsel

    Work from home Full-time role

    Global Regulatory Legal Head

    Work from home Full-time role

    Binance Accelerator Program - Frontend Engineer - Web3 Wallet

    Work from home Full-time role

    Data Scientist, LLM (AI Agent)

    Work from home Full-time role

    Screening Escalations Analyst

    Work from home Full-time role

    Earn Business Development (Dual Currency & BTC)

    Work from home Full-time role

    Binance Accelerator Program - Backend Engineer (Java), Risk

    Work from home Full-time role

    DOD SkillBridge

    Work from home Full-time role

    Experienced Remote Customer Service Associate – Part Time Work from Home Opportunity with arenaflex

    Work from home Full-time role

    Experienced Work from Home Customer Service Representative – Deliver Exceptional Experiences for Iconic Brands

    Work from home Full-time role

    Technical Support Specialist

    Work from home Full-time role

    [PART_TIME Remote] (Customer service) Tesla Careers Remote Jobs

    Work from home Full-time role

    Director, Finance (Remote)

    Work from home Full-time role

    [Remote/WFM] Coca Cola: Gerente SAP – Contabilidad

    Work from home Full-time role

    Experienced Customer Service Representative – Work From Home Opportunity at arenaflex

    Work from home Full-time role

    ERP Transformation Consultant

    Work from home Full-time role

    [Hiring] Vice President, Medical Affairs and Medical Information @Revance

    Work from home Full-time role

    National Account Manager - Grocery

    Work from home Full-time role