PPC Ecommerce Manager
Job title: PPC Ecommerce Manager in USA at Michael Page
Company: Michael Page
Job description: This position will utilize strategic planning to grow sales, build traffic, and acquiring new customers through paid search and search engine optimization. Primary responsibilities will include pay-per-click advertising, budget allocations, SEO, and analysis.
- Manage and lead pay-per-click (PPC) sales strategy for domestic sales channels (Amazon, Walmart Marketplace, eBay, Wayfair, etc.). Plan, manage, A/B test, and execute PPC campaigns (sponsored products, brands, videos, display), including strategy development, organization, optimization, and campaign reporting.
- Refine keyword lists to create campaigns that drive consumers to products. Implement successful bidding strategies and effective keyword management.
- Utilize bid management tools (Pacvue & Amazon Advertising) to keyword harvest, create rule-based optimizations, analyze competitor performance, share of voice information, etc. Measure ROI, drive results, and help grow each channels business.
- Harvest and monitor keyword bids, account daily and monthly budget caps, impression share, ROAS, ACOS, and other account metrics.
- Manage pay-per-click budget allocations across sales channels. Define channel and campaign spending levels while optimizing to reach targeted ROIs. Assess spending limits. Provide recommendations on budget gaps and performance levels.
- Monitor analytics dashboards, reports, and keyword reporting tools. Recommend areas of improvement and importance while communicating these to management.
- Utilize insights reports through Salsify for search share and product pages.
- Assist in Amazon DSP strategy and execution. Attend calls and performance reviews with the Amazon teams.
- Develop the strategy for our Amazon Store and Amazon Posts program. Execute programs to drive traffic and sales. Report and measure the effectiveness of changes while making recommendations on improvements.
- Assist with Amazon Attribution campaign set ups and performance tracking.
- Coordinate paid search campaigns with promotional opportunities including deals, new product launches, etc.
- Analyze search reporting, demographic, and market basket data to inform decisions to target new customers and increase conversion rates.
- Provide SEO recommendations and improvements to keywords to boost organic traffic rankings and sales performance. Execute approved recommendations across channels.
- Develop and execute SEO improvements that will drive results while keeping up to date on industry trends.
- Help improve operational efficiencies with key accounts such as Amazon.
- Attend monthly PPC trainings with software reps and webinar trainings to keep up on industry updates.
- Assist international subsidiaries/distributors with Amazon Advertising help from PPC campaigns to Amazon storefronts.
- Keep pace with search engine and PPC industry trends and developments.
- Assist with any advertising campaign effort for sales channel activities.
- Attend planning meetings with customers as needed.
- Assist with other duties as assigned.
- Minimum of Bachelor's degree in Business related field or the equivalent business-related experience
- Demonstrated Proficiency with Microsoft Office Suite (Word/Excel/PowerPoint)
- Knowledge of AX operating system preferred
- Minimum 2+ years of experience working with Amazon Advertising
- Experience with Amazon Advertising and other online sales channels
- Experience with PPC software tools such as Pacvue preferred
- DSP experience preferred
- Remote offered
- Comprehensive training program
- Upward mobility and growth within the company
- 401k
- Pto
- Health insurance