Marketing Lead

Content

• Collaborate with leaders in the dYdX ecosystem to engage DYDX token holders and shape the broader ecosystem news narrative.
• Flesh out and amplify the dYdX Foundation in channel-native ways across the crypto ecosystem.
• Define and oversee communications and content strategy across blogs, social media, website, and other channels.
• Position dYdX Foundation as a thought leader through content initiatives, ecosystem reports, speaking engagements, and industry contributions.
• Collaborate with designers to develop high-impact marketing assets aligned with overall brand and messaging strategy to enhance engagement and results.
• Help to promote uniformity and consistency of dYdX Foundation brand.
• Lead design and content of semi-annual dYdX ecosystem reports and monthly analyst calls.

Partnerships

• Develop and execute strategic marketing partnerships with key stakeholders in the DeFi and trading ecosystems.
• Manage and work with key dYdX ecosystem teams in local countries.
• Partner with ecosystem leaders to engage DYDX token holders and amplify community initiatives.

Leadership and Management

• Oversee all Foundation ecosystem marketing initiatives, setting quarterly KPIs and annual budgets, focusing on data-driven decision-making.
• Lead strategic communications planning and execution, including public relations, media relations, KOL, grantees and social media for the DYDX Foundation.
• Collaborate cross-functionally to align marketing efforts with business goals and drive ecosystem growth.

• European time zone based (+/- 3 hours)
• Crypto native with a strong background and 2+ years of experience in a crypto / DeFi / trading / tech marketing leadership role
• Proven track record of building and engaging vibrant online communities, with a flair for storytelling, and content creation (including GIFs and memes)
• Analytical mindset with experience leveraging social media insights to drive strategy and growth.
• Excellent understanding of governance processes and experience with investor relations
• Dynamic, creative thinker who can adapt to the fast-paced, evolving landscape of DeFi
• Exceptional written and verbal communication skills, capable of cross-functional collaboration and influencing without authority
• Strong understanding of blockchain tech, with the ability to communicate complex concepts effectively
• Self-starter - able to create work streams and execute end-to-end based on marketing opportunities 
• Structured, with a demonstrated ability to manage multiple relationships and stakeholders simultaneously
• Proficient in task management systems, specifically Notion
• Creative thinking and a proactive approach to problem-solving

The dYdX Foundation is an independent foundation, headquartered in Zug, Switzerland. Our mission is to grow the dYdX protocol ecosystem by enabling communities, developers, and decentralized governance. 

At the dYdX Foundation, you are invited to champion the growth of a community-centric ecosystem, leveraging decentralized technologies to revolutionize global financial markets. Your contributions at this critical juncture will lay the groundwork for the dYdX Chain's trajectory. 

We are a dynamic, remote-first team with a passion for decentralization and innovation. Our team members spread across the globe bring a wealth of knowledge and insight from various corners of the dYdX and blockchain ecosystems. The dYdX Foundation supports your remote working needs and contributes to health insurance, professional development, and more. Despite our virtual environment, we value human connection, organizing in-person meetups 1-2 times a year, with additional opportunities for those in marketing roles.