UX Content Strategist

At Drips, we focus on driving meaningful engagement through conversational outreach via SMS and IVR, powered by a unique blend of automation and human oversight. As a UX Content Strategist, you will design and execute impactful, strategic content that aligns with client communication goals while adhering to Drips' high standards of excellence. This role requires balancing two core responsibilities: delivering high-quality, error-free content on demanding timelines and applying research, data insights, and creative thinking to develop content strategies that optimize internal best practices and enhance the overall user experience.

This role involves collaborating with cross-functional teams, creating impactful client outreach campaigns, and contributing to client discussions. Success in this role requires a strong mastery of writing, attention to detail, and the ability to think critically about content strategy and user engagement.

• Develop UX Content Strategies: Create and execute strategies for SMS and IVR campaigns that align with client goals and improve user experiences.
• Content Creation: Write clear, engaging, and error-free scripts that resonate with users and encourage meaningful engagement.
• Client Engagement: Support client discussions by explaining content strategies, addressing feedback, and offering recommendations for improving messaging and campaign performance.
• Quality Assurance: Review all content to ensure it meets high standards for clarity, consistency, and error-free execution, driving overall campaign success.
• Team Collaboration: Work closely with other internal teams to integrate content seamlessly into the user experience while aligning with Drips' methodologies.
• Contribute to Client Calls: Participate in client calls, articulating content strategies and offering actionable insights to improve campaign results.

• Bachelor's Degree in Communications, Marketing, English, or a related field.
• 3–5 years of experience in UX content strategy, copywriting, or a similar role, preferably in a digital engagement or conversational outreach environment.
• Strong writing skills with proven ability to create clear, concise, and engaging scripts.
• Analytical and strategic thinking skills to develop content solutions that improve user experience and campaign performance.
• Excellent communication and presentation skills, with experience contributing to client-facing discussions.
• Strong attention to detail in content quality and alignment with client goals.
• Familiarity with Drips' conversational outreach methods and tools is a plus.

• AI Tools and Technologies: Familiarity with AI-driven tools and a willingness to learn and leverage AI technologies to enhance content strategy and improve engagement.
• Analytics and Data-Driven Insights: Experience using analytics tools to interpret data, measure content performance, and refine strategies based on user behavior and campaign outcomes.

All applicants MUST submit a cover letter alongside their resume, adhering to the following guidelines:

Skillset Inclusion: Include at least two of the following skills with appropriate details:

Experience

• Working with/for Healthcare Payers/Insurance companies
• In Digital Marketing
• With copywriting
• Crafting SMS or other short-form advertisements
• Creating written content for specific personas and/or demographics
• Utilizing ChatGPT

Core Values: Mention the Drips core value (available on our website) that you embody the most.

Word Count: Ensure the cover letter is under 250 words.

Work Sample: Attach examples of written content from your previous experience.