Director/Head of Demand Generation
About the company
Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions, requiring powerful algorithms—AI—to optimize their supply chain operations. Yet, most organizations struggle to leverage supply chain AI at scale. Traditional solutions present two flawed choices:
Buying off-the-shelf point solutions, which are rigid and limited in scope.
Building AI capabilities in-house, which demands immense investment and expertise.
That is—until now. (Cue dramatic music.)
Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds when companies weigh the decision to buy or build:
Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more. (Buy)
A platform-first approach that empowers both business and technical users with end-to-end composability—leveraging no-code tools, their own code, or even forking our code to build and refine decision intelligence. (Build)
With Lyric, enterprises no longer have to choose between flexibility and speed—they get both.
The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again.
Today, a growing number of Fortune 500 companies—including Smurfit WestRock, Estée Lauder, Coca-Cola, Nike, and more—are innovating on their own terms with Lyric. After an incredible 2024, we expect 2025 to be an even bigger rocket ship, and we can’t wait to see what our customers—both current and future—are empowered to build with us next.
About the Role
We’re looking for an experienced and innovative Demand Generation professional to join as an early member of our GTM organization. Qualified candidates will have multiple examples of building high-impact ABM campaigns from 0-1, deep digital marketing acumen, data fluency, and should have experience building multi-threaded programs for the Fortune 1,000.
What You’ll Do
Run high-impact ABM campaigns and deploy other best-in-class demand generation strategies to consistently deliver qualified opportunities across different industries and personas to our sales team
Establish our brand as a thought leader in the supply chain technology space through strategic content creation and targeted industry engagement as well as website optimization/SEO to enhance overall digital presence
Join Lyric’s CEO, Head of GTM, Head of Sales, and the highly experienced sales & ops teams in evangelizing in the market
Set the frameworks for our core demand generation strategies across the entire business and eventually build out teams to scale the strategies with the most potential
Budget, plan, and execute comprehensive marketing events strategy, including Lyric’s flagship Market Event (Lyric Empower), industry conferences, and field marketing initiatives to strengthen market presence
Guide design of sales & marketing enablement tools and workflows to support efficient lead generation and conversion
About You
Proven track record driving demand generation and growth, with significant experience at high-growth tech companies
Demonstrated ability to deliver and drive high-impact demand generation in a fast paced and early-stage environment
Strong expertise in ABM strategy development and execution, with a history of successfully targeting and penetrating enterprise accounts
Deep understanding of marketing automation platforms, CRM systems, and modern demand generation tech stack optimization
We’re Also Looking For
Proven track record of overachievement
Self-starter with infectious enthusiasm, an out-of-the-box thinker who sees opportunities and solutions, not roadblocks, and enough confidence experience to operate without direct guidance
Enterprise Technology F100 sales and marketing experience are a must, while Supply Chain and AI experience is a bonus
Even if you don’t meet 100% of the qualifications, we recommend applying to the role!
Location: Remote - US. Some travel is required.
Compensation: The annual compensation range for this position is $150,000- $250,000 on target earnings, with the final compensation determined based on alignment with responsibilities and years of experience. You will also receive equity in Lyric.
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