Assistant Director for Marketing

About the position The Assistant Director for Marketing will lead the marketing efforts for Harvard School of Dental Medicine (HSDM) programs and business units, focusing primarily on reaching audiences interested in HSDM's educational programs and clinical care services. This role requires collaboration with key stakeholders to analyze marketing needs and opportunities, establishing effective marketing and promotional strategies that attract new audiences and generate interest in HSDM's offerings. The incumbent will be responsible for setting schoolwide branding standards and style guides to ensure the creation of consistent and effective print and digital marketing materials, ad campaigns, webpages, and multimedia assets. In this position, the Assistant Director will assess the marketing and promotional needs of HSDM's programs and business units, evaluating their position in the marketplace and identifying key growth opportunities. They will conduct and oversee brand analysis, establishing key brand pillars and themes that resonate with HSDM audiences to guide positioning statements and messaging. The role also involves project management, overseeing marketing projects from initiation to completion, and working with external vendors such as design firms, printers, and video production representatives to deliver a variety of communications products, including promotional videos, email newsletters, paid social media, and print collateral. The Assistant Director will create and implement a style guide and templates for marketing materials to drive a unified look and feel that aligns with Harvard and HSDM brand standards. They will analyze webpage usability for transactional ease and monitor website traffic and user data, employing SEO and SEM strategies to grow audience share. Collaboration with the Assistant Director of Communications and Digital Content is essential to create digital and social media campaigns designed to attract new visitors to HSDM's website and educational and clinical care offerings. The incumbent will also set content strategy for paid promotions, enhance the use of existing email databases using CRM tools, and monitor marketing performance, providing quarterly reports on advertising ROI and conversion rates. This role contributes to the mission and vision of HSDM and models the School's core values in all facets of the work, performing other related duties as assigned or requested. Responsibilities • Lead the marketing efforts for HSDM programs and business units. , • Analyze marketing needs and establish promotional strategies to attract new audiences. , • Set schoolwide branding standards and style guides for marketing materials. , • Conduct brand analysis and establish key brand pillars and themes. , • Oversee marketing projects from initiation to completion, working with external vendors. , • Create and implement a style guide and templates for marketing materials. , • Analyze webpage usability and monitor website traffic and user data. , • Employ SEO and SEM strategies to grow audience share. , • Collaborate with the Assistant Director of Communications to create digital and social media campaigns. , • Set content strategy for paid promotions and enhance email database usage. , • Monitor marketing performance and provide quarterly reports on advertising ROI and conversion rates. Requirements • Bachelor's degree in marketing, communications, or related field. , • At least 5 years of relevant professional experience. , • Experience managing paid digital and print advertising campaigns. , • Exceptional interpersonal and project management skills. , • Strong writing, communication, and interpersonal skills. , • Ability to think strategically and act tactically. , • Familiarity with Adobe Creative Suite, Canva, and website platforms. , • Strong analytical skills and proficiency in data-driven decision making. , • Knowledge of best practices for online content consumption and website usability. , • Understanding of digital accessibility compliance. Nice-to-haves • Experience with customer database management tools. , • Expertise in developing strategic approaches to gathering website analytics. , • Experience using SEO to drive traffic to websites. Benefits • Commuter assistance , • Paid parental leave , • Disability insurance , • Health insurance , • Dental insurance , • Tuition reimbursement , • Paid time off , • Employee assistance program , • Vision insurance , • Life insurance , • Retirement plan Apply Job!