Google Ads Expert
Key Responsibilities: - Develop, implement, and manage Google Ads campaigns to meet performance goals across multiple channels, including - Search, Display, YouTube, and Shopping Ads... - Conduct keyword research and optimize bids, ad copy, landing pages, and targeting strategies to maximize ad performance and drive conversions. - Monitor campaign performance on an ongoing basis, making data-driven adjustments to improve KPIs such as CPC, CTR, conversion rates, and ROAS. - A/B test ad creatives and landing pages to continuously improve campaign effectiveness. - Analyze data and create reports to provide insights on ad performance, trends, and opportunities for optimization. - Collaborate with internal teams (e.g., content, design, and development) to align advertising efforts with overall marketing and business objectives. - Stay up-to-date on the latest Google Ads features, trends, and algorithm changes to ensure campaigns are optimized for success. - Manage and optimize budgets to maximize cost-efficiency and ROI. - Track and report on key metrics, including impressions, clicks, leads, sales, and conversions, and ensure all campaigns align with business goals. Qualifications: - Proven experience as a Google Ads Expert, Google Ads Specialist, or similar role with a strong track record of successful campaigns. - Google Ads certification is required. In-depth knowledge of Google Ads, including Search, Display, YouTube, and Shopping Ads. - Strong understanding of PPC, SEM, and other digital marketing strategies. - Experience with Google Analytics, Google Tag Manager, and other analytical tools. - Data-driven mindset with excellent analytical skills and the ability to interpret data to optimize performance. - Strong understanding of keyword research, audience targeting, and bid management strategies. - Experience in A/B testing, conversion rate optimization (CRO), and split-testing. - Excellent communication skills and ability to collaborate with cross-functional teams. - Attention to detail and ability to manage multiple projects in a fast-paced environment Apply Job!