Amazon/Ecommerce Account Manager
Reporting to a VP, Sales, the Amazon/E-Comm Account Manager is responsible for overseeing, leading, and monitoring the Amazon business for each of the Divisions. This includes both Seller and Vendor Central accounts. The Amazon & E-Comm Manager will be a lead contact for Advantus working with the different outside E-Commerce Reps and business partners including Digital Marketing Service... providers. Responsibilities Collaborates with the Division Directors and VP, Sales to develop and implement the Amazon sales strategies. Work with Division to determine which items should be set up on Amazon and the appropriate platform. Review List Prices and make updates as necessary. Manages Customer Returns Analytics Reports (BEATS Program) including: Analyze performance of products, filter ASINs by return Rate, and review the top issues. Create an action plan to fix defects. Includes updating the detail page to more accurately reflect the product or make changes to the product to better meet customer expectations. Reviews Opportunity/New Program emails from Amazon to vet and determine potential pursuit of opportunity. Works with Division and Rise on promotions to run on Amazon (Prime Day) and with Sales Ops/Graphics to implement internally. Utilizes Helium 10 platform to measure success across enrolled Ecommerce accounts. Reviews Scorecards/ASIN Recommendations and works to determine changes needed to improve: o A+ content o Reviews o Videos o 4+ Images o 360 Images o 3+ Bullets o Relevant attributes o Dimensions Reviews and acts on recommendations through SIPP Portfolio & Opportunities Review. Monitors buy box performance and evaluate the competitive retail landscape on Amazon as well as other E-Comm sites Works with Divisions to manage the Vendor Central business as well as manage key third-party resellers Leads efforts to manage various key E-Comm sites like Walmart, Overstock, Wayfair, and others as needed based on the Division Serves as primary contact for assigned E-Comm customers for the Divisions Identifies cross-sell opportunities for penetrating existing customers with new products. Analyzes sales trends, buying habits, product mx, and other customer data to make proper product recommendations. Analyzes sales KPIs, growth/lost business, upsell opportunities and provides actionable recommendations for improvements. Coordinates with the Shared Services departments as necessary to execute Amazon and E-Comm objectives. Requirements: Bachelors degree. Minimum 3-5 years experience directly managing Amazon business Minimum 3-5 years experience working with other E-Comm retail sites and 3rd party resellers Thorough understanding of SEM, Keyword strategies, and SEO content Experience working with Helium 10 Proven ability to juggle multiple account management projects at a time, while maintaining sharp attention to detail The ability to work in a team environment, prioritize work assignments and act independently to resolve potential conflicts Excellent listening, negotiation, and presentation abilities Adaptability and strong problem-solving skills. Understanding of consumer behaviors and industry trends. Some travel required. EOE Apply Job!