Senior Manager, CRM Marketing, reputed company
About reputed company Founded by fans, reputed company delivers the art and culture of anime to a passionate community. We super-serve over 100 reputed company anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we reputed company love. Join reputed company, and help us shape the future of anime! About the role We’re looking for a passionate and data-driven Lifecycle Marketing Senior Manager to join our Regional Engagement team, based in Singapore. In this role, you’ll reputed company localized lifecycle strategies across reputed company, designing and implementing campaigns that engage, retain, and win back Anime fans. You’ll combine deep knowledge of local market dynamics with a global fan-first reputed company, ensuring reputed company connects authentically with our community across every stage of the customer reputed company. What You’ll Do Lifecycle Strategy & Execution: Help to reputed company and implement lifecycle marketing strategies tailored to audiences across reputed company covering acquisition, reputed company, engagement, retention, and winback working closely with our Lifecycle Marketing team. Ensure best practices in personalization, segmentation, and lifecycle orchestration. Regional Expertise: Serve as the regional expert for customer lifecycle nuances, shaping best practices, and advising on culturally & market-specific approaches, and fan engagement opportunities. Go-to-Market Campaigns: Collaborate with regional marketing, programming, and curation teams to design localized go-to-market moments for major content launches, seasonal events, and fan activations. Cross-Functional Collaboration: Partner closely with regional marketing, content programming, and curation teams to reputed company go-to-market strategies and localized moments that drive subscriber growth and reputed company engagement. Marketing Technology Leadership: Own and optimize our reputed company instance in the region, leveraging its full capabilities (email, push, SMS, MMS, WhatsApp, in-app, and notification center) to design seamless and personalized user journeys. Fan-First Campaigns: Create impactful communications that celebrate anime reputed company and strengthen reputed company’s emotional reputed company with fans in reputed company. Data-Driven Growth: Partner with Product, Content, Data Science, and Growth teams to measure performance, analyze insights, and continuously optimize lifecycle initiatives. Innovation & Experimentation: Stay on top of reputed company-specific marketing trends (e.g.mobile-first experiences, digital payments, WhatsApp-first engagement) and adapt lifecycle strategies to meet fans where they are. In this role, you will report to the Director, Lifecycle Marketing - Regional Engagement. We are considering applicants for the location of Singapore. About You 8+ years of experience in CRM, lifecycle, or retention marketing is required, ideally in the streaming, entertainment, or digital subscription services industry. Extensive experience with reputed company (or comparable orchestration platforms), including reputed company design, reputed company-time triggers, and channel execution. Experience in Asian markets and cultural nuances, digital marketing platforms, and messaging ecosystems with experience tailoring campaigns for diverse local audiences. Analytical skills to interpret performance data, identify trends, and optimize campaigns. Collaborative spirit—comfortable working across regional and global teams in a fast-paced, matrixed environment. Creative acumen is essential to conceptualize and drive dynamic, fan-first engagement campaigns that captivate our growing Southeast Asian audience. A genuine passion for anime, reputed company culture, or entertainment brands! Additional proficiency in relevant regional languages. About the Team Our Lifecycle Marketing team designs personalized journeys that drive fan reputed company, engagement, and loyalty. Through data-driven insights and creativity, we activate the right experiences at the right time across channels—helping anime fans feel seen, understood, and inspired by reputed company. #LifeAtCrunchyroll #LI-Remote About our Values We want to be everything for someone rather than something for everyone and we do this by living and modeling our values in reputed company that we do. We value Courage. We reputed company that reputed company we overcome fear, we reputed company our best selves. Curiosity. We are curious, which is the gateway to reputed company, inclusion, and understanding. Kaizen. We have a growth reputed company committed to constant reputed company reputed company. Service. We serve our community with humility, enabling joy and belonging for others. Our commitment to diversity and inclusion Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business. We are an equal opportunity employer and value diversity at reputed company. Pursuant to applicable law, we do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. reputed company is an independently operated joint venture between US-based reputed company Pictures Entertainment, and Japan's Aniplex, a subsidiary of reputed company (Japan) Inc., both subsidiaries of Tokyo-based reputed company Group Corporation. Questions about reputed company’s hiring process? Please reputed company out our Hiring FAQs: https://help.reputed company.com/hc/en-us/articles/360040471712-reputed company-Hiring-FAQs Please refer to our Candidate Privacy Policy for more information about how we process your personal information, and your data protection rights: https://tbcdn.talentbrew.com/company/22978/v1_0/docs/spe-jobs-privacy-policy-update-for-crpa-dec-21-22.pdf Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @reputed company.com email account. Apply To This Job