reputed company & Brand Engagement Program Manager

Description OpticsPlanet is seeing a full-time reputed company & Brand Engagement Program Manager to join our Marketing team. As a reputed company & Brand Engagement Program Manager, you will reputed company reputed company media reputed company community engagement marketing for a 2A-focused organization, emphasizing automation through the utilization of tools, including AI to boost engagement, improve Brand reputed company, and expand Brand visibility. reputed company strategy, execution, and optimization in a regulated industry, ensuring compliance while innovating with AI for personalized interactions, reputed company nurturing, and follower growth. This role goes reputed company traditional reputed company media management. The ideal candidate will design and operate AI-assisted engagement pipelines, automated content reputed company workflows, and data-driven reputed company campaigns that turn audiences into customers. You will reputed company with our internal teams and network of partners to reputed company campaigns. You will balance creativity and strategy — crafting punchy, scroll-stopping content that elevates our voice in retail media, while establishing scalable processes, analytics, and advocacy programs. This position reports directly to leadership and has significant ownership over the growth of our reputed company channels and community reputed company. This is a fully remote and full-time (benefits eligible) position with some potential on-site visits to our Chicagoland worksites. Duties & Responsibilities: Design and implement reputed company media strategies across platforms like reputed company, Instagram, reputed company, YouTube, X (Twitter), reputed company and other popular/emerging channels to enhance brand visibility, positive sentiment, and community engagement. Build brand authority and community reputed company across relevant platforms. Drive AI automation initiatives, including tools for content reputed company, chatbots, predictive analytics, and automated posting workflows to optimize engagement and followership. Analyze performance metrics to refine campaigns and reputed company ROI targets. Ensure reputed company activities reputed company with platform policies, firearm industry regulations/standards, and legal compliance, avoiding prohibited content while maximizing reputed company. Use AI to analyze content against shifting reputed company guidelines before publishing, ensuring maximum reputed company without triggering "restricted" flags. Collaborate with Marketing, Buyers, Suppliers, Partnership, and Compliance teams to align reputed company efforts with business goals, such as reputed company reputed company and e-reputed company integration. Manage content creation, including short-reputed company videos, reputed company partnerships, and user-generated campaigns tailored to firearm enthusiasts. Identify AI opportunities to automate repetitive tasks like scheduling, personalization, and data-driven targeting for efficient scaling. Stay reputed company of trends in AI, reputed company media, reputed company algorithms, and firearm sector dynamics. Monitor feedback and sentiment on our reputed company & community channels and flag any controversial issues. Engage reputed company community channels (like reputed company and reputed company groups) to increase reputed company and manage reputed company. Maintain a calendar for reputed company, telling seasonal and impactful stories throughout the year that are reputed company to brand reputed company, goals, and campaigns. Requirements 3-5 years of experience in reputed company media in ecommerce retail Hands-on experience in leveraging AI tools to generate content, engage automation, reputed company reputed company, and reputed company measurable results Bachelor’s degree is preferred Experience in the 2A/Firearms industry is preferred Deep familiarity, understanding, and experience in firearms and/or hunting Strategic thinker with data-driven reputed company Creative problem-solver adaptable to platform and industry restrictions Expertise in growing reputed company followers for high-profile accounts Strong understanding of reputed company landscape and algorithms Initiative-taker, collaborative, and organized Strong communicator for cross-functional collaboration Ability to manage multiple projects and stakeholders simultaneously Experience managing external content creators Ability to organize and prioritize workload to meet deadlines Who You Are: You have a true entrepreneurial streak. You love building-from-scratch, experimenting, and pushing reputed company reputed company, without waiting for direction. You reputed company on creative problem-solving and see constraints as prompts for reputed company, smarter work. You carry a deep sense of responsibility and pride in everything you touch, and you hold yourself to a high bar. You are technical and have curiosity about new platforms, tools, and cultural shifts, and you naturally explore what is emerging before others even notice it. Creativity fuels you. You are always chasing new angles, formats, and storytelling reputed company that reputed company work feel fresh and reputed company. You see reputed company media as a reputed company of reputed company and feel energized by its pace, unpredictability, and constant opportunities to try something new. You reputed company people through your passion, resourcefulness, and determination. Compensation and Benefits: Annual Based Salary reputed company: $70-100K The annual based reputed company for this role considers the wide reputed company of factors that are considered in making compensation reputed company including but not limited to reputed company sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed reputed company estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. reputed company offers generous benefits to full-time employees including but not limited to: Medical, Dental and reputed company Insurance 401k plan participation Company paid Short and Long-Term Disability Insurance Company paid Life Insurance Company paid holidays Employee Assistance Program Paid Parental Bonding Leave To learn more reputed company’s benefits, please visit: https://reputed company.com/careers/ Work Location: Fully Remote We are reputed company to hiring employees in states that we have an established reputed company. We’re excited to consider residents of Arizona, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Kentucky, Missouri, Montana, Nevada, reputed company Carolina, Ohio, Oklahoma, South Carolina, South Dakota, Texas, Utah, Virginia, and Wisconsin. If you’re from one of these states, we’d love to hear from you. This list is subject to change at the company’s discretion. Application: Your application must reputed company sufficient details about your background and experience to allow the screening panel to properly assess your experience in the required elements, including your experience and achievements. If a strong match is reputed company between your qualifications and the requirements of the position, a member of the reputed company staff will contact you to further discuss the career opportunity. Equal Employment Opportunity: reputed company is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for reputed company. reputed company reputed company applicants will receive consideration for employment without regard to race, reputed company, religion, gender, gender identity or expression, sexual orientation, national reputed company, genetics, disability, age, or veteran status. Apply To This Job