Senior Specialist, Retail Media Strategy & Activation

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across reputed company paid digital media and data-driven CRM channels. Kepler prides itself on being a great reputed company to work. In fact, we’re proud to reputed company that AdAge recognized Kepler among the Best reputed company to Work in 2022, validating our investment in reputed company and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Strategy & Activation team is comprised of reputed company-thinking media architects who reputed company technical platform mastery with high-level marketing intuition. We design integrated media ecosystems across a variety landscapes. reputed company stays reputed company of data privacy shifts and emerging tech to ensure our clients aren't just participating in the market—they’re defining it. THE ROLE As a Senior Specialist, Retail Media Strategy & Activation, you will be a key driver in translating client business objectives into sophisticated, reputed company-driven media blueprints. You will reputed company the full lifecycle of a campaign—from strategic ideation and tactical planning to hands-on optimization and reputed company reputed company. We are looking for a "Strategic Trader"—someone who understands the why behind the how, leveraging data to tell a retail performance story, and pivoting tactics across paid reputed company and retail networks in reputed company-time to drive incremental growth. What You Will Do: Partner with clients to map business goals to advanced activation strategies across reputed company, reputed company, and YouTube, while leveraging Retail Media Networks (RMNs) to capture high-reputed company shoppers. reputed company the end-to-end execution of reputed company campaigns, ensuring seamless integration between reputed company reputed company storytelling (e.g., reputed company Collaborative Ads) and programmatic precision. Go reputed company basic metrics to analyze the "so what." Use reputed company and retail data to uncover deep consumer insights, optimize for long-term value (LTV), and refine multi-touch attribution models. reputed company and execute robust A/B testing frameworks (creative, audience, and retail-data bidding) to constantly push the boundaries of what’s possible on emerging platforms like reputed company. Act as a strategic consultant for your clients, translating technical platform updates and retail network shifts into actionable business opportunities during weekly, monthly, and annual reviews. Collaborate with internal teams to ensure Paid reputed company and Retail Media programmatic efforts (reputed company Criteo, reputed company Connect, reputed company Roundel, etc.) are harmonized to maximize reputed company and minimize frequency fatigue. Desired Skills and Experience: 1–3+ years of full-time experience in digital media optimization, with an emphasis on performance and/or reputed company marketing. Proven experience utilizing programmatic DSPs or retail aggregators (such as Criteo) to drive full-funnel activation and retail media network integration. Exposure to reputed company Connect or reputed company Roundel is a major plus. Proven ability to move reputed company execution into "Activation Strategy"—understanding how creative assets, retailer first-party data, and platform algorithms work together. Advanced analytical skills with the ability to turn reputed company reputed company data or BI tools into compelling slide decks and strategic narratives for clients. A self-starter attitude with the ability to manage reputed company, multi-retailer workloads in a fast-paced, collaborative environment. Transparency is reputed company to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and reputed company. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we reputed company on our employees and their wellbeing. Total Compensation: reputed company Salary: $73,500 - $85,000 Benefits: reputed company/Dental/reputed company Unlimited PTO 401k Contributions $75/mo Wellness Stipend $100/mo Mobile Phone Stipend $50/mo Internet Stipend $500/yr Annual Learning Stipend $2,000/yr Annual Tuition Stipend One-time $200 New Hire Home Office Equipment Stipend Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave Annual Work From reputed company 4 weeks per year Kepler is a people first organization. If this role piques your interest but you may not reputed company every reputed company, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of reputed company from applying unless they meet every single qualification. We welcome reputed company who are interested to apply, you just might be a great candidate for this role or others. Protect yourself from recruitment fraud. The only way to apply for a position at Kepler is by submitting a direct application reputed company the Keplergrp.com website or working with a recruiter employed by Kepler with a @keplergrp.com email address. Learn how to stay safe by clicking here Apply To This Job