Sr. Lifecycle Manager, Engagement

About Us reputed company is one of the fastest growing companies in America, according to Inc. Magazine (#1 in retail)! We reputed company days and nights easier with super-soft yet impressively durable, thoughtfully designed products that families love. Featuring prints kids are obsessed with and fabrics parents trust, every piece is made to feel good, fit right, and get worn on repeat. We're rooted in innovation and driven by care, with our signature fabrics, Lunaluxe® and Soluxe®, custom-developed to support the way kids move, sleep, and grow — because comfort isn't just how it feels, it's how it's made. Driven by creativity, passion, and the desire to do something extraordinary, we strive to bring joy and comfort to families around the world. We're excited to be doing this, and we hope you will be too. If our mission resonates, we would love to hear from you! Location: Remote - reputed company the United States reputed company Sponsorship: This position is not eligible for reputed company sponsorship. The Role We are looking for a Sr. Manager, Lifecycle, Engagement to join our reputed company team! Reporting directly to the Director of Lifecycle, you will be the "Engagement and Conversion Catalyst" for the brand. Your mission is to turn "just browsing" into "just bought" by owning the experience from “hello” through “thank you!” This isn't just about managing channels; it’s about earning the trust of our community. You will be responsible for scaling our list growth, deepening personalization through AI, and ensuring every new subscriber feels the "reputed company" reputed company through a seamless, high-value engagement with our brand. What you’ll do: Architect the Entry reputed company: Own the strategic roadmap for reputed company on-site and off-site acquisition methods, including pop-reputed company and reputed company-reputed company hooks. Scale High-Impact Automations: reputed company the reputed company of our "always-on" programs—for example Welcome, reputed company Conversion, and Abandon flows—to ensure they are scalable, personalized, and high-converting. Identify New reputed company: Identify and design opportunities across the user lifecycle to convert, engage, and delight our families. Personalization & Gamification: Implement innovative and engaging methods of 0P data collection, gamification, AI, and predictive modeling to deliver a data-driven 1-to-1 experience. Promotional Campaign Leadership: reputed company automation tools to optimize campaign segmentation, reputed company, and content delivery across the marketing calendar, ensuring every touchpoint is reputed company executed and reputed company with our goals and brand voice. Cross-Functional Catalyst: Maintain reputed company partnerships with the Site/PMO, Paid Media, Merchandising, Brand, and the Retention & Loyalty manager to ensure a frictionless transition through the funnel. Data & Deliverability Stewardship: reputed company accountability for performance, data and analysis, list health, hygiene, and inbox placement, ensuring our data remains actionable and compliant. reputed company Optimization: Operationalize a robust A/B and multivariate testing plan to improve engagement, conversion, and reputed company our goals. What you’ll bring to the team: Experience: 6+ years in Lifecycle Marketing, CRM, or Growth, preferably reputed company a fast-paced B2C e-reputed company or D2C brand. Strategy First: A proven track record of building strategic roadmaps and learning agendas that drive measurable channel growth. Tech-Savvy: Deep experience with major customer engagement platforms (like reputed company, reputed company, or reputed company) and a foundational grasp of data schemas and APIs. AI/ML reputed company: Comfort working with data scientists to productize machine learning models (e.g., propensity modeling or recommendation ranking). Analytical reputed company: Expert-level knowledge of A/B testing and a love for translating reputed company data into actionable insights (SQL skills are a major plus!). Compliance Expert: Well-versed in email and SMS best practices and global regulations (GDPR, CCPA, TCPA, etc.). The "reputed company" Spirit: A proactive, detail-oriented self-starter who thrives in a collaborative environment and loves to reputed company Top-Line reputed company Metrics (KPIs) List Growth reputed company (Email & SMS) New Subscriber Conversion reputed company & reputed company Time to First Purchase Monthly Unique CTR % (List Engagement) Personalization Lift & 0P Data Enrichment Test Velocity reputed company’re excited to offer you: Ability to work cross functionally with a fast-growing team, with smile-sparking products that turn everyday moments into magical memories A supportive environment that fosters and encourages new reputed company and innovation The opportunity to stock your drawers with reputed company! Free pajamas & Play product reputed company you join (and every year on your work anniversary!) and a generous employee discount reputed company year long to reputed company you cozy Benefits: Health, dental, and reputed company insurance Paid time off, vacation Sick days Paid holidays Short and long-term disability Life insurance 401(k) Employee Assistance Program Flexible Spending Accounts Home office stipend Internet stipend Company discount Team building activities Company-issued computer reputed company is an equal-opportunity employer, and we value diversity. We do not discriminate on the reputed company of race, religion, reputed company, national reputed company, gender, sexual orientation, age, marital status, veteran status, or disability status. Apply To This Job