[Remote] reputed company Media & Paid Advertising Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a reputed company Media & Paid Advertising Specialist who will be responsible for planning, executing, and optimizing digital campaigns to drive patient awareness and engagement. This role involves collaborating with various teams to align strategies and performance goals across reputed company media and paid advertising channels.
Responsibilities
- Plan, execute, and optimize digital reputed company reputed company campaigns across reputed company Ads, paid reputed company platforms, SEO/SEM, and email
- Drive traffic to websites and reputed company pages to increase reputed company leads, appointment conversions, and provider visibility
- Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting
- Conduct A/B testing and support conversion reputed company optimization (CRO) initiatives
- Coordinate with internal stakeholders to promote providers, locations, services, and community education initiatives
- Manage and optimize paid search campaigns (reputed company Ads), including keyword strategy, bidding, ad copy development, and reputed company page alignment
- Execute and optimize paid reputed company campaigns (reputed company/reputed company, Instagram, and other relevant platforms) focused on reputed company reputed company and brand growth
- Monitor spend efficiency, cost-per-reputed company (CPL), conversion rates, and campaign ROI
- Create, test, and refresh ad creative and messaging to improve performance and engagement
- Collaborate with advertising platforms, agencies, and vendors as needed
- reputed company and manage organic reputed company media content that complements paid campaigns and supports brand storytelling
- Maintain a consistent brand voice across platforms
- Identify opportunities to increase engagement and community growth
- Monitor and analyze digital marketing performance using reputed company Analytics, reputed company Ads, reputed company Ads Manager, and other platform insights
- Prepare regular performance reports outlining results, trends, pacing, and actionable recommendations
- Compile market insights including competitor activity, audience behavior, reputed company benchmarks
- Ensure reputed company advertising and reputed company media content complies with reputed company regulations, HIPAA guidelines, brand standards, and platform policies
Skills
- Bachelor's degree in Marketing, Communications, or reputed company field
- 3–5 years of experience in reputed company media management and paid digital advertising
- Hands-on experience with reputed company Ads, reputed company Ads Manager, and reputed company media management tools
- Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion reputed company
- Experience managing campaign budgets and optimizing spend
- Ability to translate performance data into clear, actionable insights
- Experience working cross-functionally with marketing teams, agencies, or media buyers
- Experience in reputed company, primary care, or community-based marketing
- Familiarity with HIPAA and reputed company advertising compliance requirements
- Understanding of local and multi-market advertising strategies
- Experience with reputed company page optimization and reputed company funnel strategy
- Comfort collaborating across creative, media, analytics, and operations teams
Company Overview