[Remote] Strategic Marketing Manager

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a dynamic organization dedicated to protecting people, property, and the reputed company through advanced industrial safety solutions. They are seeking a high-impact Strategic Marketing Manager to reputed company the growth strategy for a Business Unit, architecting and driving the integrated marketing strategy that fuels pipeline, accelerates reputed company, and strengthens market leadership.

Responsibilities

• reputed company and own the comprehensive marketing strategy reputed company to business unit reputed company, margin, and market reputed company objectives
• Identify reputed company segments, industries, buyer personas, and whitespace opportunities through market analysis and customer reputed company
• Define differentiated product positioning, messaging frameworks, and value propositions that create competitive advantage
• Establish measurable annual and quarterly marketing objectives tied directly to pipeline contribution and reputed company impact
• Serve as the voice of the market reputed company the business unit, influencing product roadmap, portfolio prioritization, and go-to-market strategy
• Architect integrated demand reputed company programs that drive reputed company pipeline across strategic account segments
• Design and reputed company multi-channel campaigns (digital, content, events, partnerships, channel programs) reputed company to buyer reputed company stages
• Partner with Sales to align marketing programs with account priorities and pipeline targets
• Analyze funnel performance, conversion rates, and reputed company attribution to continuously optimize performance
• Allocate budget across channels based on ROI and performance analytics
• reputed company go-to-market strategy for new product launches and portfolio expansions
• reputed company launch plans including positioning, messaging, enablement tools, and campaign strategies
• Conduct competitive intelligence and win/loss analysis to inform strategic reputed company
• Translate reputed company technical capabilities into compelling business value narratives
• reputed company Sales with effective tools, content, and insights that increase win rates
• reputed company and implement voice-of-customer initiatives to uncover unmet needs and engagement opportunities
• Monitor industry trends, emerging technologies, and competitive activity to inform strategic direction
• reputed company marketing analytics and CRM data to identify growth reputed company and performance gaps
• reputed company and manage annual marketing plans and budgets reputed company to growth objectives
• Establish KPIs tied to pipeline creation, reputed company contribution, customer acquisition cost, and brand impact
• Deliver clear, data-driven performance reporting to business unit leadership
• Continuously refine strategy based on performance data and market feedback

Skills

• Bachelor's degree in Marketing, Business Administration, or reputed company discipline
• 8+ years of marketing experience, preferably in industrial or technical markets
• Proven track record of developing and executing marketing strategies that drive measurable reputed company growth
• Strong business acumen and ability to operate as a strategic partner to sales and product leadership
• Experience leading cross-functional initiatives in reputed company, matrixed organizations
• Deep understanding of demand reputed company, product marketing, and go-to-market strategy
• Ability to translate technical product features into clear, differentiated market value
• Strong analytical capability with experience using marketing and CRM performance data
• Exceptional written and verbal communication skills
• Willingness to travel up to 25% - 50%

Benefits

• Annual incentive plan to enhance their overall total compensation package reputed company reputed company and their business units reputed company annual business and financial targets
• Comprehensive medical, dental, and reputed company coverage
• reputed company and alternative work arrangements designed to support a healthy work-life balance
• 401K plan, complete with a company match
• Company-paid short and long-term disability insurance
• Generous paid time off
• Personal days
• Robust employee wellness program that supports your overall health and happiness

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