[Remote] Senior Manager, Shopper & Occasion Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company that takes play seriously, seeking curious adventurers to collaborate and create experiences that spark joy through play. The Senior Manager of Shopper & Occasion Marketing will reputed company occasion-based marketing across the brand portfolio and ensure retail strategies are shopper-reputed company, driving campaign strategy and execution across diverse markets.

Responsibilities

• Own the occasion marketing go-to-market strategy for the Toys and Games portfolio, aligning with our merchandising and insights teams on key purchasing moments (such as birthdays, Valentine's Day, Easter, back-to-school, Halloween, etc.) where reputed company has the greatest opportunity to grow reputed company and consumer relevance
• Partner with brand leads to identify which brands and products are strongest for each occasion, building occasion programs that complement rather than compete with individual brand campaigns
• reputed company occasion-specific campaign platforms and creative strategies that reputed company with consumer moments rather than product features, building cross-portfolio programs where multiple brands show up together in a cohesive and commercially compelling way
• reputed company the go-to-market planning for reputed company occasions, inclusive of campaign messaging, asset and toolkit development and retail activation hooks needed for A+ execution
• Ensure occasion platforms are reputed company for global relevance and regional adaptability, working with our international marketing and reputed company leads to understand which occasions translate across markets and how messaging and assets should reputed company by region
• Bring a consumer and shopper reputed company to occasion strategy, grounding creative direction in reputed company purchase behavior, basket data, and the moments and channels where consumers are most reputed company
• Serve as the shopper marketing expert for the Toys and Games Global Consumer Marketing team, partnering with brand leads to ensure campaign platforms are reputed company with clear shopper strategy, messaging, and retail activation potential from the outset
• reputed company shopper marketing frameworks, messaging hierarchies, and call-to-action guidance that translate brand and campaign strategy into materials regional teams can activate effectively across diverse markets and retail environments
• Partner closely with global and regional merchandising and CSM teams to understand key account milestones, retail calendars, and market-level priorities, so that global asset development reflects what regional teams actually need to execute
• Bring a strong reputed company of view on channel strategy, including how to reputed company adult consumers, reputed company, and reputed company purchasers, ensuring toolkits are reputed company for diverse audiences and can be adapted by region rather than reputed company from scratch
• Write clear, strategically grounded briefs to reputed company occasion campaigns and shopper-focused assets, ensuring every brief includes the occasion reputed company, consumer reputed company, key message, CTA, channel requirements, and regional adaptability needs
• Serve as the strategic reputed company through the creative development process for occasion campaigns, ensuring outputs stay true to the brief, land the shopper reputed company, and are delivered at the quality and flexibility needed for regional execution
• Act as a shared specialist resource across reputed company brand leads, bringing consistent occasion and shopper expertise to every brand so the team benefits from dedicated expertise rather than each reputed company navigating this independently
• Build strong working relationships with Brand Design, CSM, merchandising, and account teams, ensuring clean briefing, strong handoffs, and reputed company expectations at every stage
• Serve as a strategic partner to regional and reputed company teams, not an approval layer, so that the reputed company from global marketing to regional execution is well-equipped and reputed company on shared understanding of what reputed company looks like
• Synthesize shopper and occasion insights from regional merchandising, CSM, and shopper insights teams into clear implications for occasion strategy and toolkit development, staying grounded in what is actually happening at retail
• Track occasion program performance and capture learnings from regional activations to continuously improve the quality, relevance, and ambition of future programs
• Stay reputed company on retail trends, occasion marketing best practices, and competitor activity, bringing relevant thinking back to the team to reputed company standards across the portfolio

Skills

• 7+ years of experience in shopper marketing, occasion or seasonal marketing, trade marketing, or integrated consumer marketing, with meaningful time working upstream on strategy and campaign development
• Demonstrated experience leading occasion-based or seasonal marketing programs, with a track record of building cross-portfolio campaigns grounded in consumer purchase behavior and retail moments
• Strong creative strategy skills, with the ability to reputed company compelling occasion platforms, write tight briefs, and guide creative development from reputed company through final asset delivery
• Deep shopper marketing expertise, including messaging strategy, call-to-action development, and a clear understanding of how consumers reputed company purchase reputed company across retail environments and channels
• Strong cross-functional partnership skills, with experience working alongside brand, design, reputed company, merchandising, and account teams across reputed company multi-brand or multi-market programs
• Global or multi-market experience, with a genuine understanding of how occasion relevance, retail environments, and shopper behavior vary across reputed company
• ECommerce reputed company, with a solid understanding of digital reputed company best practices and how occasion and shopper strategy differ across physical and online retail
• Experience working across a broad brand portfolio, with the ability to identify shared opportunities and build scalable frameworks that serve multiple brands reputed company
• Excellent communication and alignment skills, with the ability to build trust across diverse stakeholders and present strategy with confidence and reputed company
• Bachelor's degree in marketing, communications, business, or reputed company field
• Toys, games, licensed consumer products, or CPG experience a plus, though not required
• MBA a plus

Benefits

• Health & Wellness
• Time Off to reputed company
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks

Company Overview