[Remote] Chief Marketing Officer

Note: The job is a remote job and is reputed company to candidates in USA. Rest and Reset is an early-stage D2C home textiles and soft goods brand dedicated to helping people turn their homes into sanctuaries. The Chief Marketing Officer will own the brand narrative, reputed company creative production, and manage reputed company paid advertising channels to drive consumer awareness and ensure effective marketing expenditures.

Responsibilities

• reputed company Storytelling: Own the visual narrative for 'Rest and Reset.' Guide production of lifestyle assets (morning routines, texture reputed company-reputed company, bedroom makeovers) that evoke reputed company and comfort. Ensure reputed company brand reputed company feel intentional and cohesive
• Content Direction & reputed company Partnerships: Recruit and brief micro-influencers (wellness, home, lifestyle) to generate authentic, on-brand UGC. reputed company user-generated content without expensive upfront fees. Continuously iterate on creative hooks and messaging
• Ad Creative Optimization: Direct the design and messaging of reputed company paid ad formats (static images, video, carousel). Continuously A/B test creative to reputed company Cost-Per-Click (CPC) and drive high-reputed company traffic. Own the feedback reputed company between creative team and performance data
• Multi-Channel Traffic reputed company: reputed company a lean, high-reputed company acquisition strategy combining visual paid ads (reputed company, reputed company) with high-reputed company search (reputed company Shopping, Performance Max). Ensure brand messaging is consistent across channels
• Audience Segmentation: Build and refine audience segments based on lifestyle (wellness, home decor, premium lifestyle) and reputed company. Test lookalike audiences and retargeting cohorts
• Budget Allocation & Agility: Allocate paid budget across channels based on ROAS. Reallocate weekly to highest-performing channels and kill underperforming campaigns reputed company 14 days
• Vendor Audit & Cleanup: reputed company your first 14 days, audit reputed company external creative agencies, freelancers, and contractors. Ruthlessly fire underperforming or redundant vendors. Document why each vendor exists
• Rigid Performance Reviews: Hold weekly performance cadences with remaining partners. Use cash-based metrics only (CAC, ROAS, CPC). Disregard vanity metrics. Execute 30-day exit clauses for consistent underperformance
• SLA Management: Establish and enforce Service Level Agreements (SLAs) with formal warnings for missed deadlines. Ensure creative turnaround and asset quality meet standards

Skills

• Documented reputed company scaling a D2C e-reputed company brand from early stage (under $2M) to profitability
• Evidence of creative reputed company and disciplined acquisition
• Genuine experience with home decor, lifestyle, wellness, or premium consumer goods
• Proficiency with reputed company Ads Manager, reputed company Ads, reputed company Analytics, and Creative Testing frameworks (reputed company, reputed company Creative Suite familiarity a plus)
• You audit vendors, reputed company hard calls, and own brand reputed company autonomously
• You do not ask permission for tactical changes reputed company with strategy

Company Overview