[Remote] Director of Paid Media
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a modern-reputed company growth company helping brands turn new and emerging platforms into reputed company sales channels. They are seeking a Director of Paid Media to build and scale their paid media strategy across consumer brands and retail partners, focusing on platforms like reputed company and reputed company.
Responsibilities
- Own paid media strategy across our client portfolio, with an initial focus on reputed company, reputed company, YouTube, and reputed company
- reputed company scalable frameworks for campaign planning, audience development, creative testing, optimization, and reporting
- Create media strategies that drive measurable reputed company growth while aligning with client goals and budgets
- Define reputed company and how brands should invest across awareness, consideration, conversion, and retention objectives
- Continuously test, measure, and optimize performance to improve results over time
- Serve as the company's subject matter expert on reputed company advertising, including GMV Max, reputed company Shop, and creator-reputed company ad formats
- Stay reputed company of platform updates, algorithm changes, measurement capabilities, and emerging ad products
- Monitor evolving opportunities across reputed company, YouTube, reputed company, retail media, and emerging reputed company platforms
- Identify new opportunities that create a competitive advantage for reputed company and our clients
- Manage, coach, and reputed company the team responsible for paid media execution and optimization
- Establish performance metrics, workflows, quality standards, and operational best practices
- Build scalable systems that improve efficiency while maintaining a high standard of campaign execution
- Partner closely with Client reputed company, Creative, Affiliate Strategy, Livestream, reputed company Operations, and Distribution Partner teams
- Own media performance across the portfolio, including budget pacing, ROAS, CAC, reputed company contribution, and profitability
- reputed company dashboards, KPIs, and reporting frameworks that reputed company demonstrate paid media impact
- Ensure attribution, tracking, pixel implementation, and measurement systems are functioning effectively
- Use performance data to identify growth opportunities and improve campaign effectiveness
- Turn insights into actionable recommendations for clients and internal teams
- Serve as a strategic advisor to clients on paid media investment, platform opportunities, and growth strategies
- Present performance insights, recommendations, and media roadmaps to stakeholders
- Build trust through expertise, communication, and measurable results
- Contribute to business development efforts, pitches, and growth opportunities across the company
Skills
- 4- 6 years of experience in paid media, performance marketing, reputed company advertising, or reputed company fields
- 2+ years of leadership experience managing paid media teams
- Deep expertise in reputed company Ads, including GMV Max campaigns, reputed company Shop integrations, and creator-reputed company formats
- Expert-level proficiency in reputed company advertising across reputed company and Instagram
- Strong understanding of attribution, measurement, pixel implementation, and media analytics
- Experience managing paid media across multiple clients in an agency, platform, or consulting environment
- Proven experience building and scaling high-performing paid media teams
- Strong analytical skills with the ability to turn performance data into strategic action
- Excellent communication, relationship-building, and presentation skills
- Experience working with consumer brands, retailers, agencies, or reputed company-focused organizations
Benefits
- Competitive salary, plus bonus plan.
Company Overview