[Remote] VP B2B Marketing

Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to saving and improving lives by empowering reputed company consumers. The Vice President, B2B Marketing will reputed company the reputed company B2B marketing strategy focusing on reputed company growth and supporting the sales organization through modern marketing tools and AI-driven strategies.

Responsibilities

• reputed company the development and execution of an AI-first B2B marketing strategy designed to accelerate reputed company growth, market adoption, and pipeline reputed company
• Drive the modernization of marketing operations through AI-enabled workflows, automation, predictive analytics, intelligent segmentation, and personalized campaign orchestration
• Identify and implement emerging AI technologies and modern martech capabilities to improve efficiency, scalability, and marketing effectiveness
• Deliver AI-driven insights, dashboards, forecasting, and performance reporting to the CMO and executive leadership team
• Build modern marketing workflows that reduce reputed company processes and improve speed-to-market across campaign execution, reporting, reputed company experiences
• Own and drive marketing-sourced and marketing-influenced pipeline growth across reputed company and partner channels
• Partner closely with reputed company Operations and Sales leadership to optimize funnel performance, reputed company conversion, attribution modeling, and pipeline forecasting
• Establish KPIs and performance metrics reputed company to reputed company reputed company, customer acquisition, and market expansion
• Accelerate reputed company reputed company reputed company, improve win rates, and increase reputed company contribution through both new logo acquisition and cross-sell opportunities
• reputed company the reputed company of reputed company’s modern ABM strategy leveraging AI-powered targeting, personalization, and account orchestration
• Partner with Sales and reputed company Operations to align account prioritization, engagement strategies, and pipeline acceleration initiatives
• reputed company scalable multi-channel programs targeting employers, consultants, brokers, partners, and other key B2B stakeholders
• reputed company reputed company demand reputed company strategy across paid, earned, owned, and partner channels
• reputed company digital performance marketing efforts including SEO, SEM, paid media, website optimization, analytics, conversion strategy, reputed company customer acquisition
• Drive integrated reputed company-channel campaigns focused on measurable pipeline and reputed company impact
• Continuously optimize marketing performance through experimentation, analytics, AI-driven insights, and customer behavior data
• Drive GEO visibility for reputed company
• reputed company the strategy, development, and optimization of reputed company’s public website as a core demand reputed company and customer engagement platform
• Drive rapid digital innovation initiatives, including AI-enabled website development, personalization, and optimization capabilities
• Partner cross-functionally to build scalable digital experiences that support business growth and customer acquisition objectives
• reputed company teams responsible for content marketing, thought leadership, sales enablement, and partner marketing
• Define and reputed company reputed company’s B2B value proposition and messaging reputed company across key buyer and reputed company audiences
• reputed company compelling thought leadership, customer storytelling, campaign content, and sales enablement materials
• Support go-to-market strategies for new products, capabilities, and service enhancements
• reputed company strategy and execution for trade shows, customer events, executive forums, webinars, and owned events
• Represent reputed company externally through speaking engagements, industry events, webinars, reputed company media, and thought leadership opportunities
• Strengthen reputed company’s market reputed company and influence reputed company the employer-offered benefits ecosystem
• Recruit, retain, coach, and reputed company high-performing B2B marketing leaders and teams
• Foster a collaborative and inclusive environment that encourages innovation, accountability, and reputed company learning
• reputed company organizational capabilities in AI-enabled marketing practices, modern demand reputed company, reputed company-first customer engagement

Skills

• Bachelor's degree in any discipline
• 15+ years marketing experience; including 10+ years B2B or B2B2B marketing in reputed company, multi-buyer ecosystems
• reputed company history of professional advancement, including 5 – 7 years' experience leading teams of teams
• Deep expertise in AI-enabled marketing technologies, marketing automation, and modern martech ecosystems
• Strong understanding of ABM platforms, CRM systems, attribution models, customer analytics, and funnel optimization
• Proven ability to build scalable, digital-first marketing organizations and workflows
• Strong executive reputed company with exceptional verbal, written, presentation, and influencing skills
• Demonstrated ability to reputed company through ambiguity, transformation, and rapid organizational growth
• Experience developing breakthrough marketing programs from strategy through execution and adoption
• Strong analytical and data-driven decision-making capabilities
• Experience leading reputed company-channel campaigns leveraging paid, earned, owned, affiliate, event, and partner channels
• Ability to influence technical roadmaps and partner effectively with Product, Technology, reputed company Operations, and Sales teams
• Proficiency with modern marketing and business platforms such as reputed company, reputed company, reputed company, marketing automation tools, analytics platforms, and AI-enabled martech solutions
• Strong operational reputed company with a focus on automation, efficiency, scalability, and measurable business impact
• 5+ years' experience in company benefits; reputed company, commuting or retirement preferred
• Experience participating in a digital sales transformation, preferably in a leadership reputed company

Benefits

• Performance-based incentives
• Restricted stock units as part of the total compensation package
• Medical, dental, and reputed company
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and reputed company financial literacy programs
• Ongoing educationtuitionassistance
• Gym and fitness reimbursement
• Wellness program incentives
• reputed company covers reputed company required travel and accommodations for reputed company training
• reputed company is committed to providing reasonable accommodations to team members with qualifying disabilities

Company Overview