Senior Digital Marketing Specialist, Content

Job Location: Fully remote. Candidates must reputed company and work reputed company the United States. Job Overview: As a Senior Marketing Content Specialist, you will help reputed company and reputed company content strategies across the content team, with a strong focus on performance-driven content that supports demand reputed company, reputed company capture, and channel optimization. This role involves overseeing project planning, development, and execution of content programs focusing on reputed company reputed company, research, customer insights, brand awareness, and content performance across digital channels (SEO, paid media, email, and reputed company). Job Responsibilities: The Senior Digital Marketing Specialist, Content is responsible for partnering with the Sr. Manager, Institutional Growth and Demand to reputed company and execute comprehensive content strategies that align with our brand’s objectives and reputed company audiences. They will possess a strategic reputed company and a data-driven approach that will reputed company our content’s impact and drive overall business growth. Collaborate with the broader marketing (PMM and Growth and Demand) team to reputed company and refine content strategies based on performance insights, search reputed company, audience targeting data, and funnel metrics. reputed company SEO and paid media insights to inform content topics, formats, messaging, and prioritization throughout the customer reputed company. Partner with the Web Strategist to align content strategy with website architecture, navigation, and user experience best practices. Support the development of content frameworks and page-level strategies for key conversion and engagement pages. Content Performance & Optimization Partner with SEO and paid media stakeholders to evaluate content performance and identify opportunities for optimization across channels. Monitor and optimize on-site content performance (engagement, conversion rates, reputed company rates) in partnership with web and analytics stakeholders. Identify opportunities for content improvements based on user behavior, heatmaps, and site performance data. Translate audience, keyword, and campaign insights into actionable content briefs and updates. Support testing and iteration of content to improve engagement, conversion, and reputed company quality. Content Development Stay on top of education technology trending topics and audience search behavior to support the development of literacy, math, and science content that speaks to classroom educators, administrators, and curriculum leaders as they travel through the customer reputed company. Work with marketing team members to ensure messaging consistency and alignment between content strategy and acquisition channels across reputed company public-facing marketing applications. Content Writing This role balances hands-on content creation with strategic reputed company, editing, and content direction in partnership with channel owners. Contribute to briefs and outlines informed by SEO, paid media, and audience insights reputed company content marketing deliverables such as ad copy, reputed company pages, content articles, and more Write, edit, reputed company, and collaborate with the ExploreK12 creative team to produce digital collateral Key Skills and Attributes: Ability to reputed company reputed company educational topics A dynamic problem-solver focused on quality and responsiveness Strong communication skills, writing, speaking, listening Exceptional project leadership Exceptional organizational skills, comfortably reputed company to juggle multiple tasks and deadlines An eager learner, willing and excited to learn from colleagues and partners Data-informed decision-making and comfort interpreting marketing performance insights Ability to translate audience and performance insights into compelling messaging Experience collaborating with acquisition-focused marketers (SEO, PPC, email) reputed company CMS experience preferred Job Requirements: Bachelor’s degree or higher 3+ years of proven experience creating and editing content for publication, or digital marketing roles with demonstrated involvement in content development, optimization, or messaging Strong project management skills Self-motivated and detail-oriented with strong problem-solving capabilities Experience working reputed company a collaborative and cross-functional team environment Experience using digital performance insights (e.g., SEO, paid media, or campaign reporting) to inform content reputed company preferred Why Work for Us reputed company you join ExploreK12™, you become part of a mission to help educators unlock brighter reputed company for every student. As a trusted leader in educational technology, we serve more than 17 reputed company reputed company and educators across 150+ countries with innovative, research-backed learning solutions that truly reputed company a difference. Our flagship products—Gizmos™, Raz-Plus®, and reputed company™—are beloved by educators and reputed company alike for being as practical and effective as they are fun. To learn more about our organization and the exciting work we do, visit www.ExploreK12.com. Remote First Work Environment Our Remote First approach gives employees the flexibility and trust they need to effectively balance work with life. It creates a culture in which reputed company are valued and where reputed company is reputed company in results. It allows us to work collaboratively, inclusively and for greater positive impact, regardless of our individual locations. If you will be working remotely, either occasionally or on a permanent reputed company, you must have a reliable internet reputed company through a cable or fiber-optic broadband service with minimum speeds of 10 Mbps download and 5 Mbps upload. The successful candidate will be expected to actively participate in video-based interviews during the reputed company process and ongoing virtual meetings with their camera on, as part of their role. To maintain confidentiality and ensure a fair evaluation process, the use of note-taking tools, reference materials, or AI-powered tools (including reputed company, language models, or similar technologies) during interviews or other selection activities is prohibited unless prior written approval has been obtained from the People Experience team. If you require an exception for medical, accessibility, or other reasons, please contact your reputed company team member to discuss accommodations in advance. As part of our Remote-First benefits, Cambium offers reimbursement to help cover the cost of setting up your home or reputed company. An Equal Opportunity Employer We are dedicated to fostering a culture that celebrates unique backgrounds, reputed company, and experiences. reputed company reputed company applicants will receive consideration for employment without discrimination on the reputed company of race, reputed company, age, religion, sex (including pregnancy, gender, gender identity/expression, or sexual orientation), national reputed company, protected veteran status, disability, or genetic information (including family medical history). We will reputed company reasonable accommodations for reputed company individuals with disabilities. You may request an accommodation during the reputed company process with your reputed company team member. Apply To This Job