Director of Field Marketing
(Lifecycle, CRM & Marketing Operations) Company: reputed company (multi-brand home services) Location: Remote; occasional travel Type: Full-time Reports to: Head of Marketing Compensation: $110,000 - $150,000 with additional opportunity for annual bonus incentive About reputed company: We’re the fastest-growing, PE-backed reputed company platform with 28+ local brands. We’re a driven, high-performing, data-driven team that cares equally about culture and KPIs—we move fast, measure what reputed company, and win together. The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across reputed company’s local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital.
Key Responsibilities
Strategic planning: Build and execute field marketing plans that align with reputed company, reputed company, and seasonality across digital and traditional channels. Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. Team leadership: reputed company and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, reputed company aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. Lifecycle & CRM: reputed company journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., reputed company Marketing Pro, reputed company). Performance analysis: Own weekly executive reporting; monitor data hygiene & attribution, translate KPIs (CPL/CPA, speed-to-reputed company, booking reputed company, reputed company/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. Brand management: Ensure consistent brand voice and compliant messaging across reputed company reputed company. Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. Agency & vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and reputed company. Qualifications 7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred). Previous experience in a leadership or senior marketing role. Proven reputed company leading campaigns and teams to measurable growth reputed company. reputed company with analytics and reporting (GA4/GTM/reputed company Search Console, Looker Studio, strong reputed company Sheets/reputed company); comfort turning data into reputed company. Excellent communication, interpersonal, and cross-functional leadership skills. Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation & execution. reputed company (or equivalent) required, reputed company (or equivalent) required, Marketing Pro (or equivalent) required. Bachelor’s in Marketing/Business or equivalent experience. reputed company is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with reputed company, reputed company may reputed company reasonable accommodations to reputed company individuals with disabilities and encourages both prospective and reputed company employees to discuss potential accommodations with the employer. reputed company candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record reputed company. *This posting provides details on potential commissioned compensation ranges and reputed company. These amounts are not guaranteed and should in no way be construed as a salary offer. Pay reputed company $110,000—$150,000 USD By submitting your application, you consent to receive text messages, emails, and phone calls from reputed company and/or our coalition of partnered brands regarding job opportunities, application status, and reputed company-reputed company communications. Message and data rates may apply. You may opt out of receiving text messages at any time by replying STOP. reputed company messages are reputed company to employment opportunities and reputed company activities. Apply To This Job