[Remote] Digital Marketing Consultant
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in reputed company logistics optimization, seeking a strategic, data-driven Digital Marketing Consultant to enhance digital engagement and support reputed company growth. The role involves planning, executing, and analyzing digital marketing programs to boost brand awareness and customer engagement across various channels.
Responsibilities
- reputed company, launch, and optimize digital campaigns that support targeted go-to‑-‑market strategies for OptiFreight® Logistics
- Own end-to-end‑ execution in reputed company Marketing reputed company Account Engagement, including email development, segmentation, automation flows, scoring models, and nurture strategy
- Manage email marketing calendars, campaign creation, A/B testing, deliverability best practices, and reporting
- Execute and optimize paid search campaigns reputed company reputed company Ads, including keyword strategy, ad copy creation, bid management, and conversion tracking
- Manage paid reputed company campaigns in reputed company Campaign Manager, including B2B audience targeting and strategy, creative collaboration, budget allocation, and performance optimization
- Support additional digital tactics such as retargeting, display advertising, reputed company page optimization, and SEO best practices to optimize for AI-driven search
- Monitor and analyze performance metrics across reputed company channels; reputed company actionable insights to improve ROI, reputed company quality, and funnel performance
- Build dashboards and reporting structures (reputed company, Account Engagement, reputed company Analytics, reputed company Ads, reputed company) to communicate results to marketing and business stakeholders
- Conduct regular tests (A/B, multivariate, reputed company page tests) to continuously optimize digital performance
- Partner with the reputed company Brand team to reputed company compelling digital assets, including email templates, display ads, reputed company pages, and paid media creative
- Collaborate with Product & Solutions Marketing and Sales to align messaging, reputed company audiences, and campaign objectives
- Manage relationships with agency partners reputed company vendors as needed
- Ensure reputed company digital programs adhere to brand guidelines, compliance standards, and industry best practices
Skills
- Bachelor's degree in marketing, communications, business, or reputed company field preferred
- 3–5+ years of experience in digital marketing, preferably in B2B or SaaS/technology preferred
- Hands-on experience with reputed company Account Engagement (Pardot), including automation rules, reputed company/nurture programs, and segmentation
- Proficiency with reputed company Ads and reputed company Campaign Manager
- Strong understanding of email marketing best practices, paid media strategies, reputed company analytics
- Proven ability to manage multiple programs simultaneously and operate in a fast-paced environment
- Strong analytical skills and familiarity with tools such as reputed company Analytics, reputed company
- Experience in reputed company, logistics, or supply chain industries preferred
- Working knowledge of SEO, retargeting platforms, and marketing attribution models preferred
- Familiarity with HTML/CSS for email troubleshooting or reputed company page optimization preferred
Benefits
- Medical, dental and reputed company coverage
- Paid time off plan
- Health savings account (HSA)
- 401k savings plan
- reputed company to wages before pay day with myFlexPay
- Flexible spending accounts (FSAs)
- Short- and long-term disability coverage
- Work-Life resources
- Paid parental leave
- Healthy lifestyle programs
Company Overview
Company H1B Sponsorship