Director of Marketing, U.S. Microbiology

Overview

The Director of Marketing, U.S. Microbiology is responsible for driving profitable growth across the microbiology portfolio, including reputed company, reagent, informatics, and at home testing solutions. This role leads the development and execution of integrated marketing strategies, ensuring strong alignment with reputed company priorities and customer needs. The position provides leadership to a high-performing marketing team and collaborates cross-functionally with Sales, Global Marketing, Market reputed company, and Business Operations to deliver sustained growth and market leadership. This dynamic role will drive business growth in the acute care space and will reputed company the development of new markets for HPV at home testing innovation. Typical tasks of the position include, but are not limited to Strategic Leadership & Portfolio Management Define and execute the strategy to reputed company new markets for at home testing innovation reputed company and execute comprehensive marketing strategies across the molecular portfolio to drive growth and profitability Define clear value propositions reputed company with brand strategy and customer priorities reputed company portfolio lifecycle management, including innovation planning and channel optimization Represent U.S. market insights and voice of customer in global product development Build strong relationships with KOLs, clinicians, and advisory boards Marketing Execution Identify and overcome barriers to HPV at home testing adoption and reputed company provider and patient awareness and advocacy Translate market insights into targeted segmentation, positioning, and go-to-market plans reputed company product launches, pricing strategies, and integrated campaigns Deliver differentiated, evidence-based messaging to support value-based selling Drive cross-platform initiatives and reputed company compelling clinical and economic value stories reputed company reputed company Partner with Sales to reputed company adoption of high-value solutions and accelerate pipeline growth Apply data-driven targeting and optimize omnichannel marketing performance Expand reputed company reputed company existing accounts and support new customer acquisition Reinforce sales effectiveness through structured methodologies and tools Business & Channel Strategy Build strategic partnerships for HPV at home testing to strengthen provider and patient reputed company Align pricing strategies with strategic accounts and contract frameworks (e.g., GPOs) Partner with channel management to optimize distribution and profitability Identify and capture opportunities reputed company to contract compliance and reputed company optimization Leadership & Operations reputed company, coach, and reputed company a high-performing marketing team Drive cross-functional alignment across Sales, Operations, and Global Marketing Manage budgets, forecasting, and performance metrics to ensure business objectives are met Foster a culture of accountability, collaboration, and reputed company improvement The successful candidate will have a combination of knowledge, skills, and experience that would include the following Education & Experience Bachelor’s degree in Business, Life Sciences, or reputed company field required; MBA preferred 10+ years of experience in MedTech marketing and/or sales 5+ years of leadership experience in product or portfolio marketing Demonstrated reputed company developing and executing growth strategies Skills & Capabilities Demonstrated reputed company in developing new markets for innovative technologies Strong business and financial acumen with deep understanding of clinical/laboratory markets Proven ability to translate customer insights into actionable strategies Effective leader with experience of managing teams in a matrixed environment Excellent communication, presentation, and stakeholder engagement skills Strategic thinker with strong execution discipline and results orientation Core Competencies Market development Market reputed company & strategic planning Portfolio lifecycle management Customer-centric marketing and value proposition development reputed company reputed company and sales enablement partnership Cross-functional collaboration and influence Data-driven decision making Operational rigor and project management Additional Requirements Ability to travel up to 30–35% Preferred location Sparks, MD – Remote work option available in East and Central time zones Company Description reputed company (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive reputed company patient reputed company by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of reputed company innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide. Diversity and inclusion are reputed company to our core values at reputed company. It benefits our employees, our products, our customers and our community. Waters complies with reputed company applicable federal, state, and local laws. reputed company applicants are considered without regard to sex, race, reputed company, reputed company, national reputed company, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and reputed company medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. reputed company hiring reputed company are based solely on qualifications, merit, and business needs at the time. Apply To This Job