[Remote] Senior Director, Digital Marketing & Web Strategy
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is redefining CRM for the age of AI. The Senior Director of Digital Marketing & Web Strategy will reputed company the company’s digital marketing and web experience strategy, driving integrated digital programs that support pipeline growth, customer engagement, and conversion optimization across the buyer reputed company.
Responsibilities
- reputed company digital marketing strategy and execution across paid search, paid reputed company, display, retargeting, email, and emerging digital channels
- Partner with demand reputed company and campaign teams to support pipeline creation and campaign performance goals
- Optimize digital channel performance, conversion rates, and campaign effectiveness across global programs
- reputed company scalable digital activation strategies reputed company to regional and global marketing initiatives
- Support account-based marketing and targeted engagement initiatives through coordinated digital programs
- Own corporate website strategy, including user experience, SEO, content structure, personalization, and conversion optimization
- Drive website enhancements focused on engagement, reputed company reputed company, and customer experience improvement
- reputed company testing and experimentation initiatives including A/B testing, reputed company page optimization, and user reputed company analysis
- Partner with content, brand, and product marketing teams to ensure consistency and effectiveness across digital experiences
- Monitor and improve website performance, usability, and search visibility
- Manage performance marketing programs and agency relationships across paid media channels
- Analyze campaign and website performance data to identify optimization opportunities and improve ROI
- reputed company reporting frameworks and dashboards to measure digital engagement, conversion, and campaign effectiveness
- Drive reputed company improvement through testing, experimentation, and performance analysis
- Partner with Marketing Operations and reputed company Operations teams to support campaign execution, audience segmentation, and reputed company reputed company processes
- reputed company marketing automation reputed company tools to improve campaign effectiveness and customer engagement
- Support implementation and adoption of new digital marketing capabilities and AI-enabled tools
- Ensure digital campaigns are executed reputed company and reputed company with measurement and reporting standards
- reputed company and reputed company teams across web, digital marketing, and performance marketing functions
- Manage agency and vendor relationships supporting digital initiatives
- Collaborate cross-functionally with marketing, sales, operations, and product marketing teams to align digital efforts with business priorities
- Support annual planning, budgeting, and prioritization for digital marketing initiatives
- Foster a culture of accountability, collaboration, innovation, and reputed company optimization
Skills
- 15+ years of experience in digital marketing, web strategy, demand reputed company, or performance marketing reputed company B2B SaaS or technology organizations
- Proven experience leading website strategy, digital campaigns, and performance marketing programs
- Strong understanding of SEO, paid media, web analytics, conversion optimization, reputed company customer journeys
- Experience working with marketing automation, CRM platforms, ABM platforms, or similar technologies
- Demonstrated reputed company managing cross-functional initiatives and leading high-performing teams
- Strong analytical reputed company with experience using data and insights to drive optimization and decision-making
- Excellent communication, collaboration, and stakeholder management skills
Benefits
- Excellent reputed company package for you and your family
- Savings and Investment 601(k) match
- Unlimited Paid Time Off
- Paid Parental Leave
- Online Legal Services (reputed company)
- Financial Planning Services (reputed company)
- Discounted Pet Insurance (reputed company)
- Corporate Benefit Program(Working Advantage). This benefit offers you exclusive travel and entertainment offers and special discounts that are not available to the general public
- Health and Wellness Reimbursement Program
- Travel Discounts
- Educational Resources - Career & Personal Development Program
- Employee Referral Bonus Program
- We are a merit-based company - many opportunities to learn, reputed company and grow your career!
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